Analyst's take on Zoho IoT

The Zoho IoT platform connects numerous Internet of Things (IoT) devices via a cloud-based platform that provides data integration, orchestration, and visualization capabilities, transforming IoT solutions into full-fledged virtual twins,” said Jason Bloomberg, Managing Director of analyst firm Intellyx. “By leveraging Zoho’s market-leading low-code and AI capabilities, Zoho IoT customers can craft customized digital twin solutions that support the monitoring and management of complex environments like factories and office buildings, enabling them to achieve a range of cost savings and business agility benefits across their physical plants.

Application enablement platforms are a critical middleware element of any IoT project and are one of the more dynamic, growing areas of the IoT market, expected to show 31% revenue CAGR between 2023 and 2030 according to Omdia. Zoho IoT provides a suite of low code tools through its portal, that allow for rapid development as well as rich customization through its Dashboard Builder. It offers broad support for hardware vendors and connectivity protocols, turnkey service offerings for key verticals such as Industrial, Smart Buildings, and Energy Management, as well as seamless integration for existing Zoho software customers.

Zoho IoT Platform offers a comprehensive, low-code solution designed for rapid deployment of IoT applications. Its extensive device management and support for communication protocols make it highly adaptable to various industry needs. Seamless integration with the broader Zoho ecosystem enables secure, edge-level data processing for real-time analytics. Zoho IoT emerges as a strategic choice for businesses aiming to strengthen their IoT infrastructure.

While device and data management are key aspects of IoT platforms' capabilities, there is a growing trend in the application management domain, which focuses on reducing the technical complexity of IoT adoption through low-code and no-code development features. These features enable a broader range of users, including those without deep technical expertise, to create, implement, and manage IoT solutions.

IoT technology is experiencing rapid adoption as it transforms businesses through real-time monitoring, predictive maintenance, and smarter decision-making, driving operational efficiency and innovation. Zoho’s IoT platform aligns with the increasing enterprise demand for seamless connectivity and actionable insights, essential for maintaining a competitive edge in today's market.

Zoho’s new IoT Application Enablement Platform demonstrates a clear commitment to simplifying IoT deployment through its low-code approach. The platform’s strong edge computing capabilities and integration with Zoho's existing suite of applications provide a compelling value proposition for businesses looking to leverage IoT for enhanced operational efficiency and sustainability.

The combination of Zoho's focus on vertical-specific solution accelerators and its scalable architecture allows organizations to quickly adopt IoT applications tailored to their needs. This will be particularly valuable for industries like manufacturing and smart buildings, where seamless integration and real-time insights can drive significant performance improvements.

Zoho's IoT platform addresses a wide range of use cases, from industrial manufacturing to facility management, energy optimization, OEM applications, etc. The platform's low-code approach, developer-specific portal view, and industry-specific vertical solutions enable organizations to deploy IoT solutions quickly, accelerating time-to-value and driving strong ROI for customers.

Low-code IoT platforms facilitate the growing trend away from time-consuming in-house developed and bespoke IoT solutions. With its strong track record in adjacent enterprise software categories, Zoho is well positioned to help enterprises adopt IoT solutions and drive impactful business outcomes