When prepping your business for the holidays, it’s important that you’re reaching as many potential customers as possible. One way to do this is by selling through multiple channels. Here are a few sales channels that you could benefit from this holiday season:
General marketplaces are one of those sales channels that businesses like to use throughout the year, especially during the holidays. When used correctly, they can drastically simplify your selling process. Since most businesses operate on a tight schedule during the holidays, a few processes become difficult to manage with the employees on hand. By selling on a marketplace, you can outsource tasks like receiving orders, fulfillment, managing returns, and even marketing and advertising. Online marketplaces also have a large user base, so your chances of making sales increases. A few examples of marketplaces that offer these services include Amazon and eBay.
The next sales channel that is notably popular around the holidays is mobile apps. According to a study conducted by Google last year, 64% of online purchases during the holiday season were done from a smartphone. As the holidays approach, a lot of last minute shoppers lean towards their phones to comfortably finish their shopping without the usual hassle of braving the stores. Mobile apps can definitely boost your revenue, but in case you already have one, you can also optimize it to get better results this season. Here’s how:
Market your app on social media
Send your customers push notifications, letting them know about new products and holiday discounts
Offer easier payment options.
A new sales channel is the mobile gifting truck that was started last year by FedEx. The mobile gifting truck is just what the name implies: a truck that offers an assortment of gift items for sale. Customers can visit the truck and purchase a gift for a loved one who resides in any part of the US, and FedEx ships it for them. These trucks are convenient to shop from since they are mobile and accessible to customers wherever they are.