Maybe some of you haven’t heard of this award, but its a real honor for us. Its Paul Greenberg’s brain child, best selling author of CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, we are in pretty good company competing for the honor with Microsoft, Salesforce.com, Netsuite, Neighborhood America and Reardon Commerce.

The finalists were distilled from a list of over 100 vendors, further refined to about 40 before six were selected. While Paul’s focus is on CRM, the most interesting aspect of the award is his sweeping view of the marketplace focusing on companies that have or could have a disruptive impact on the industry this year.

According to Paul: “They (Zoho) get the 2.0 world that we’re dealing with now so they get how to handle the new generations of customers and business people – which puts them ahead of most of the companies that vie for the small business space. They are constantly innovating with new ideas for products and services. In other words, they may be at the Sundance Festival right now, but they have a serious shot at an Oscar. Watch these guys closely. Real closely”.

While Zoho CRM is not as well known as some of our competitors it gets top marks from a growing customer base and will continue to build momentum. Stay tuned for alot more coverage on this dynamic product.

For a recent CRM roundup and review, check out Ismael’s ITRedux
Here’s a link to the full Steppin’ Out finalist award post.