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Why are simple things made so complex?

General | August 26, 2006 | 1 min read

I got a feature request to import Yahoo finance live quote in Zoho Writer document. I went to Yahoo Finance & by getting the quote for a symbol in “Get Quote”, I found the URL “Add Quotes to Your Web Site”. I thought by clicking this I will get the iframe code which I can embed in my document in Zoho Writer. But it’s not that simple.

It redirected me to http://finance.yahoo.com/badges/. There I clicked on the “Start Now” button & I am redirected to Sign in page. I don’t understand why should I Sign in but I decided to Sign in.

This redirected me to a Wizard page ( http://finance.yahoo.com/badges/wizard/select ) which showed 3 steps. The first step is “Select on of the Modules” & there are 3 options. I selected one of the option & went to step 2. The second step is “Choose what your content look like” & I filled the information. At the end, there is an licensing confirmation. I clicked on “I agree to licensing terms” & clicked “Get code” to get the iframe code.

I still don’t understand why they want me to sign in. Is this an effort to increase the sign up’s? If so, what’s the purpose of increasing sign up? In Zoho, we offer demo login for users to try the service before they sign up. We don’t want to pain users with registration even for trying the service. Are we doing anything wrong here??

Can anyone help me understand why is this so complex?