Firefox Marketing Community Website, Spreadfirefox carried this (via) article relating to loyalty to a company and fanaticism sometime back.
“In my opinion it’s ridiculous to have “loyalty” to a company. I base my evaluation of products only on their own self-worth and merit as a product, and not on any pre-conceived opinions about the company that develops it or distributes it.
…Its not always loyalty to a company or organization either. It could simply be that someone has a high opinion of a certain peice of software because they have always used it, and haven’t had any appearant problems with it.”