Automate your ecommerce workflows from orders to fulfillment

Zoho Flow is the ecommerce integration platform that connects your store to shipping, accounting, support, and more. Configure it once and it works around the clock.

Ecommerce workflow automation

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From scattered apps to automated workflows that run end to end

Disconnected ecommerce tools

Why disconnected ecommerce tools break down

Running an ecommerce business means managing orders, inventory, shipping, payments, and customer support across tools that aren't connected. Every new order comes with a string of follow-up steps: updating stock counts, notifying the warehouse, creating invoices, sending tracking info, and more. When all of that is done manually, things get missed, entries get duplicated, and details end up incorrect.

The cost of manual ecommerce work

The real costs of manual work

Orders get delayed because inventory wasn't updated on time. Customers contact support asking where their package is because no one sent a tracking update. Finance spends hours reconciling payments against orders across three different tools. Your team is busy, but mostly with work that shouldn't require a human at all.

Zoho Flow connecting your ecommerce apps

How Zoho Flow connects your apps

With Zoho Flow, connect your store to your shipping, accounting, support, and inventory tools, and automate the steps between them. When an order comes in, every system that needs to know about it gets updated automatically. No manual handoffs or missed steps—you can just review if everything is working fine.

Automate every stage of your ecommerce operations

Order management

Every new order moves forward without manual work

A new order in Shopify or WooCommerce automatically creates a shipment in ShipStation, notifies your warehouse team in Slack, and logs the order in Zoho Books.

Customers get shipping updates without anyone sending them

The moment a shipment status changes in Shiprocket or AfterShip, the customer gets a tracking notification. Support doesn't have to field "where's my order?" emails because the customer is already informed.

Canceled orders are handled on time

As soon as an order is canceled in Shopify or WooCommerce, inventory is restocked, and your team gets notified immediately.

Order management automation

Inventory

Stock levels stay accurate across every channel

The moment inventory drops below a set threshold in Zoho Commerce, Zoho Flow creates a purchase order in Zoho Inventory and alerts your procurement team. You don't find out you've run out of stock after a customer has already placed an order.

New products reach every sales channel at once

Add a product in Shopify or WooCommerce and Zoho Flow pushes it to your other connected storefronts, like Zoho Commerce, BigCommerce, Ecwid, and more. This keeps your product details consistent across apps.

Supplier follow-ups happen without delay

When a purchase order is raised in Zoho Inventory, Zoho Flow sends a confirmation to the supplier automatically. If there's no response after a set number of days, a follow-up goes out without anyone having to remember to send it.

Inventory automation

Payments and finance

Invoices created automatically for paid orders

As payments get confirmed in Stripe or PayPal, Zoho Flow can create an invoice in Zoho Books and log the transaction in real time.

Failed payments get flagged immediately

Every confirmed payment in Razorpay triggers an invoice in Freshbooks and logs the transaction right away.

Your revenue data comes together in one place

When orders close across Shopify, Stripe, and PayPal, Zoho Flow consolidates the transaction data into a single Google Sheets spreadsheet so you have a clear picture of your finance details.

Payments and finance automation

Returns and refunds

Return requests are tracked the moment they come in

A return raised in Shopify or WooCommerce automatically creates a task and notifies the warehouse team to prepare for inspection.

Refunds are processed without anyone chasing approvals

When a return is marked approved, Zoho Flow triggers the refund in PayPal and notifies the customer.

Returned stock goes back online once inspected

An item marked as inspected and cleared automatically updates the inventory count in Shopify or Zoho Inventory.

Return and refund automation

The benefits of automating your ecommerce workflows

Orders move faster without manual work

Every order triggers a sequence of follow-up tasks automatically, like shipment creation, inventory updates, invoicing, and team notifications, so no one has to sit and work through the list by hand. The manual work gets cut out and your team's time can go towards more productive work.

“After implementing Zoho Flow, we reduced manual data entry errors by over 80%, saving a dozen work hours each month.”

Yaniv David
Yaniv DavidEcommerce Business Operations Manager, Amazos

Scales with your order volume

Whether you're processing 50 orders a day or 5,000, your workflows handle the volume without your team growing in proportion to it. Zoho Flow runs in the background so your operations don't slow down during peak seasons.

Your customer and transaction data stays secure

Every workflow runs on encrypted connections, with data protected in transit and at rest. Zoho Flow is GDPR compliant, ISO 27001 certified, and SOC 2 Type II ready, so your store's customer records and transaction data stay protected as you scale.

“We were using Tally for more than 18 years. While looking for a cloud-based solution, we finalized on Zoho because it fulfilled our requirements of 24x7 availability, data security, and OS-independent software.”

Sanjay BatraCEO, Infinite Solutions

Accuracy and visibility of your data

When automation handles data movement, there are no duplicate records, missed updates, or wrong entries. Every order, payment, and return is logged accurately in real time, so you always have a clear picture of what's happening across your store.

  • Shopify
  • WooCommerce
  • BigCommerce
  • Zoho Commerce
  • Zoho Inventory
  • ShipStation
  • AfterShip

Frequently asked questions

1. Which ecommerce platforms does Zoho Flow connect with?

Zoho Flow connects with Shopify, WooCommerce, Zoho Commerce, BigCommerce, Squarespace, Ecwid, Maropost Commerce Cloud, StoreHippo, Saleor, and more. You can explore the full list in the Zoho Flow app gallery.

2. Do I need coding skills to automate my ecommerce workflows in Zoho Flow?

No. Zoho Flow uses a drag-and-drop builder. You pick a trigger, set the conditions, and choose the actions—no code required. If you can map out a process on paper, you can build it in Zoho Flow.

3. How is Zoho Flow different from the built-in automation in Shopify or WooCommerce?

Built-in automations in Shopify or WooCommerce only work within those platforms. Zoho Flow connects your store to the other tools you use, like Zoho Books, ShipStation, Slack, Stripe, and Google Sheets, so your workflows run across your entire stack, not just inside one app.

4. Can I run automations across multiple stores or sales channels?

Yes. You can build workflows that connect multiple storefronts: for example, syncing product updates from Shopify to WooCommerce and Zoho Commerce at the same time. Each workflow can involve as many apps and channels as your operations require.

5. Is my store's customer and payment data safe?

Yes. Every workflow in Zoho Flow runs on encrypted connections, with data protected in transit and at rest. Zoho Flow is GDPR compliant, ISO 27001 certified, and SOC 2 Type II ready.

6. How is Zoho Flow different from Zapier for ecommerce?

Both tools connect apps and automate workflows, but Zoho Flow integrates more deeply with the Zoho ecosystem. If you use Zoho Books, Zoho Inventory, Zoho Desk, or Zoho Commerce, workflows between those apps are faster to build and more reliable. Zoho Flow also offers on-premise integrations and is built with enterprise-grade security and compliance standards.

7. Where do I start if I've never automated anything before?

Start with one workflow that solves a problem you deal with every day, like automatically creating an invoice when an order is placed or notifying your team when stock runs low. Zoho Flow's prebuilt ecommerce templates are a good starting point. Pick one, try it, and build from there.