Spaghetti Agency streamlined sales pipelines and deal tracking with Zoho Flow automation

About the organization

Spaghetti Agency is a UK-based digital marketing company founded in 2013. The agency specializes in SEO, social media management, content marketing, and training to help businesses strengthen their digital presence. Working with clients across multiple sectors, Spaghetti Agency is known for its straightforward approach and its creativity and clarity in helping organizations grow confidently.

The challenge: Disconnected apps and scattered data

Spaghetti Agency's challenges stemmed from using multiple disconnected apps and software tools to manage marketing, sales, client communications, and other business processes. Having information scattered across different platforms made it difficult to get a clear view of leads, deals, and client interactions. They manually handled lead capture, CRM entry, and internal notifications, which caused delays in responding to clients and tracking deal progress.

"Before Zoho came along, business processes were more challenging. We had a lot of different apps, a lot of different information in different places. We simply collected software tools, but never used them to their full potential!"

Graham Todd,Director of operations and sales,Spaghetti Agency

The solution: Integrating apps and automating workflows with Zoho Flow

To overcome these challenges, Spaghetti Agency partnered with Magnetar IT, a Zoho affiliate, to implement an integrated Zoho ecosystem. Using Zoho Forms, they capture lead details from their website, which Zoho Flow automatically maps to the correct fields in Zoho CRM.

Zoho Flow also triggers notifications in Slack whenever a deal is created or a client accepts proposal. These real-time alerts help the team stay updated—even when they're away from their desks—and enable them to send personalized welcome messages to new clients instantly.

"When a client accepts a proposal on Better Proposals, it drops a message into the right Slack channel. It also marks that opportunity as 'won' in the pipeline… That speed of response—enabled through the Slack message—makes that possible."

Graham Todd,Director of operations and sales,Spaghetti Agency

Benefits and ROI

Implementing Zoho Flow helped Spaghetti Agency eliminate manual work and bring all their tools into one centralized space. Now they have a unified view of their sales pipeline and client relationships, which helps them make quick and efficient decisions.

"We used to discover new signups only once a week. With Zoho Flow, we are notified instantly and can reach out to clients much faster, enabling us offering them bespoke solutions."

Graham Todd,Director of operations and sales,Spaghetti Agency

This not only accelerates responses but also enhances client satisfaction. By adopting Zoho Flow, Spaghetti Agency has turned previously scattered processes into a cohesive system that supports both current operations and future expansion so that the agency can scale confidently and focus on growth.