Amazos uses Zoho Flow to optimize their lead management and saves $5,000–$7,000 per year

The company

Amazos is an Israel-based ecommerce management platform started in 2016 for businesses targeting the Israeli, US, and European markets. With their lean team of 10 people, they offer end-to-end ecommerce management and operation solutions for businesses to sell on platforms like Amazon, Walmart, eBay, AliExpress, Etsy, Shopify, and more.

The challenge: Disconnected systems, data inconsistencies, and lost time

Being an ecommerce management platform, one of Amazos' most important processes involved generating and managing their leads. They generated leads through various sources, including forms, email, and ecommerce platforms using apps like Gmail, Shopify, and other form builder apps. To manage their leads, they used Zoho CRM.

However, to move data from these lead generation platforms to Zoho CRM, they had to manually copy and paste them from the source app to the CRM. This was also the case for other tasks, like creating follow-ups, updating deal stages, and notifying the team.

The manual data transfer for each lead (including task creation and notifications) used to take an average of 10-15 minutes. With around 50-100 leads per month, the manual handling of data alone cost them 8–12 work hours every month, which they wanted to put into more creative and productive work.

Additionally, the lack of integration between their applications created data silos within their organization, leading to data inconsistency, delays, and errors.

" Our main challenge was syncing data between different platforms without manual intervention. We needed to ensure a smooth coordination between sales, inventory, and customer service teams across marketplaces."

Yaniv DavidEcommerce Business Operations Manager,Amazos

The solution: Streamlining lead management to eliminate manual effort, increase efficiency, and save on costs

Amazos was looking for a reliable and flexible automation tool that could help them connect their apps easily and scale as their operations grew. That's when they found Zoho Flow. Flow allowed them to integrate their applications and build customized workflows suitable for their needs, helping them automate their lead management and maintain consistent data across platforms.

They built multiple workflows using Zoho Flow to integrate Zoho CRM with the other apps where they generated leads—Shopify, Google Sheets, Gmail, Contact Form 7, and more. With all these apps connected, any time a lead provides information through any of these apps, it'll automatically be updated in Zoho CRM.

Additionally, the workflow also enables them to notify their team when a new update is made in Zoho CRM. These integrations streamlined their processes, enhanced data consistency and communication, eliminated manual work, and saved them valuable time.

"Before Flow, we spent a lot of time on manual data updates and fixing errors. Automing these tasks helped us focus on growth and strategy. Zoho Flow has been a game-changer for our operational efficiency, helping us scale with minimal resources."

Yaniv DavidEcommerce Business Operations Manager,Amazos

Benefits and ROI

Amazos were able to save a significant amount of time and money with the help of Zoho Flow. They used to spend 8-12 hours a month manually handling their lead information. With Zoho Flow, they automated this whole process, gaining them back hours that they could now put into more productive work.

The manual work not only cost them time and effort but it was also prone to delays and errors, which again were eliminated due to Zoho Flow.

As a result, their response times improved and order processing became faster and more accurate. This also brought better visibility across systems, helping them make informed decisions consistently and proactively.

"After implementing Zoho Flow, we reduced manual data entry errors by over 80%, saving a dozen work hours each month. Cost-wise, this translates to saving $5000–$7,000 per year, in addition to faster response times and higher lead conversion potential."

Yaniv DavidEcommerce Business Operations Manager,Amazos