Calculate your
Find out how much profit you keep on every wholesale sale with this free wholesale margin calculator.
Wholesale margin
0.00%
What is
Wholesale margin is the percentage of the wholesale price that remains as profit after subtracting the cost price of a product. It shows how much a business earns on each unit sold to a retailer or distributor, and forms the basis for pricing decisions across multichannel and bulk order sales.
What you need to know about wholesale margin
Wholesale margin differs from retail margin because wholesale prices are lower to account for bulk order volume.
A healthy wholesale margin is usually 20–50%, depending on the product category and industry.
Tracking wholesale margin regularly helps businesses adjust pricing before rising costs quietly erode their profit.
How to calculate wholesale margin
Why is calculating wholesale margin important?
Smarter pricing decisions
Knowing your wholesale margin helps you set prices that protect profitability, even when a retailer or distributor negotiates for a lower rate.
Stronger supplier negotiations
A clear view of your margin makes it easier to identify where rising supplier costs are quietly cutting into your profit.
Consistent profitability across sales channels
Businesses that sell through multiple channels, such as direct-to-consumer and wholesale, can use this figure to keep profit consistent across both, rather than letting one channel subsidize the other.
Frequently asked questions
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