Coupons - Overview

Coupons are promotional tools used by businesses to offer discounts or special pricing on products or services. They are commonly used to attract new customers, encourage repeat purchases, or drive sales during specific campaigns or periods.

When a coupon is applied, it reduces the invoice value without altering the original price of the product or service. These coupons reduce the invoice value at the time of billing but do not represent revenue on their own. If a coupon is not applied or expires without being used, it has no financial impact on the business.

The Coupons module in Zoho ERP allows businesses to create, manage, and control discounts across products, plans, and addons, helping you run targeted promotions, support onboarding offers, and drive upgrades while maintaining full visibility and control over discount usage.