Signups & Activations - Overview
The Signups & Activations reports in Zoho Billing let you track the total number of new subscriptions and active subscriptions for your customers.
Zoho Billing supports the following Signups & Activations reports:
Signups
The Signups report in Zoho Billing displays the total number of new subscriptions created for your customers. The report includes free subscriptions, and future subscriptions as well.
Signups = Total new subscriptions created in the period.
This report can be viewed for specific products or All Products. You can also view this report for specific plans of selected products or All Plans of Selected Products.
Chart View
The chart gives a visual representation of the number of signups for each period in the selected date range. You can choose to display the chart as a Line chart or Bar chart. You can also group the data by:
- Months - You can view the total signups of each month for the selected period.
- Days - You can view the total signups of each day for the selected period.
Breakdown View
The breakdown view displays the new subscription signups for each day or each month for the selected products and plans for each period. You can click the first column in the table to view the list of subscriptions that contributed to each metric. You can also click on the metric of each period to view the list of subscriptions that contributed to the metric of that period.
How is this report helpful for your business?
The Signups report in Zoho Billing helps you to keep track of all the subscriptions to which your customers have signed up to your products. This is particularly helpful to gain insights into how your signup strategies have been performing over a period of time, allowing you to understand the period when most customers sign up to your products.
Scenario: Charles Brown, who is a manager at Zylker, wants to find out the trends in customer signups in a year. Using the Signups report, he can find the trend when most customers usually sign up for their products. Thus, he can gain more insights about the total number of potential customers who have signed up to their products.
Activations
The Activations report in Zoho Billing displays the total number of new subscriptions that were activated. This includes free subscriptions, along with subscriptions that were activated from the Trial status.
This report can be viewed for specific products or All Products. You can also view this report for specific plans of selected products or All Plans of Selected Products.
Chart View
The chart gives a visual representation of the number of active subscriptions for each period in the selected date range. You can choose to display the chart as a Line chart or Bar chart.
You can also group the data by:
- Months - You can view the activations for each month for the selected period.
- Days - You can view the activations for each day for the selected period.
Breakdown View
The breakdown view displays the number of new subscriptions that were activated for the selected products and plans for each period. You can click the first column in the table to view the list of subscriptions that contributed to each metric. You can also click on the metric of each period to view the list of subscriptions that contributed to the metric of that period.
How is this report helpful for your business?
The Activations report in Zoho Billing helps you gain insights into how many of your customers’ subscriptions have been activated for a selected period. This is particularly helpful to identify trends about how many customers activate their subscriptions, allowing you to gain insights about your business’s growth and make necessary changes for acquiring more active customer subscriptions.
Scenario: Aaron Brown, who is the lead in the sales department at Zylker, wants to view the total number of active subscriptions to which customers have signed up in the last month. He can use the Activations report in Zoho Billing to gain insights into the same, thus gaining insights into the trend of customers signing up to active subscriptions. He can then further use this report to understand the business’s growth and make the necessary changes to acquire more active customers.
How is the Activations report different from the Signups report?
| Signups | Activations |
|---|---|
| The Signups report includes subscriptions that were created, including subscriptions which are in the Trial status, free subscriptions, or future subscriptions. | The Activations report includes only subscriptions that are in the active status. |
| This report is particularly helpful to gain insights into how many customers are showing interest in using your products. | This report is particularly helpful to gain insights into the actual number of customers who are using an active subscription of your products. |
Activations by Country
The Activations by Country report in Zoho Billing displays a list of all the countries from which customers have signed up to active subscriptions of your products, along with the total number of active subscriptions per month. This report can be viewed based on selected products or All Products.
Insight: The country mentioned in the address used by your customers while signing up to your products contributes to the Activations by Country report. If a customer without an associated address signs up to an active subscription of your products, it will be contributed to the “Others” country in the report.
How is this report helpful for your business?
The Activations by Country report in Zoho Billing allows you to gain insights into how your products are performing across multiple countries, allowing you to evaluate the performance of your sales teams and marketing campaigns in each country.
Scenario: Patricia Boyle, the head of the sales team, wants to evaluate how the sales teams for different countries are performing. She can use the Activations by Country report in Zoho Billing to view the performance of her products across different countries. Based on the findings, she can put more focus on the countries which have the lowest activations, and come up with strategies to acquire more customers from these countries.
Report Functions
The Signups and Activations reports in Zoho Billing support the following functions:
| Report Function | Signups | Activations | Activations by Country |
|---|---|---|---|
| Filter Report | ✔ | ✔ | ✔ |
| Group Report | ✔ | ✔ | X |
| Performance Overview | ✔ | ✔ | X |
| Compare Report | ✔ | ✔ | X |
| Sort Report | X | X | ✔ |
| Schedule Report | ✔ | ✔ | X |
| Share Report | ✔ | ✔ | ✔ |
| Export Report | ✔ | ✔ | ✔ |
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