What is
data enrichment?

Data enrichment is enhancing your data with information received from external sources or augmenting existing datasets to improve the quality of the conclusions from the data.

With artificial intelligence, there is even more value added to the data which can be used to get a better understanding of the data. This enriched data also provides the opportunity for a more deeper analysis.

Benefits of
AI in Data enrichment


    Accelerates time-to-insight from data


    Increases innovations in data analytics


    Reduces cost and improves quality


    Get better understanding of text data


    Helps in easier segmentation of data

AI based enrichment in Zoho DataPrep

Zoho DataPrep helps enrich your data using advanced machine learning. This allows users to perform complex data enrichment transforms such as sentiment analysis, keyword extraction, language detection, and more.

Sentiment Analysis

Sentiment analysis helps understand the emotions expressed in the text and can help businesses monitor their brands and product sentiments from the customer feedback. It helps determine whether the sentiment expressed in the data is positive, negative, or more neutral in nature.


Keyword extraction

Keyword extraction is a text analysis technique that automatically extracts the important keywords and phrases from the text. It helps in identifying the primary topics of interest. Instead of coding complex scripts using R or Python, Zoho DataPrep allows you to extract keywords in a click.

Language detection

Language detection is the process of determining the language in which the text is written. Zoho DataPrep helps identify 70 languages. The languages that can be identified include, English, Spanish, Simplified Chinese, Traditional Chinese, French, Japanese and more.


"Zoho Dataprep has taken the time it takes to clean and import our data from multiple hours down to minutes. I am able to provide my clients better tracking of their key statistics because I now have an automated way to take in their third-party data."

Bob Sullivan JD

COO, Vector Solutions

Enrich your data with AI using Zoho DataPrep