Talk to your customers when they prefer to hear you
For any business, customers are the ultimate objective. To sell to them effectively and establish a great relationship, it's essential to deliver the right information. When customers understand their own needs and the appropriate solutions better, it leads to successful deal closures.
However, one often-overlooked factor is the timing of when you contact your customers. It's crucial to reach out when they can dedicate time to hearing you out. Let's explore the reasons behind the significance of this insight.
On one side: the customer
Your customers have their own set of business operations and communications with their own customers. Contacting them during times that don't suit them might interrupt their critical customer interactions and potentially cause more disruption than assistance. If this often occurs, the frustration may grow and potentially lead to a negative perception of your brand—or, even worse, to customers leaving you.
Even if your message doesn't annoy or impact the customer negatively, if they're busy and can't engage with it, your communication may be ignored or overlooked—which means you're missing opportunities that could have brought them closer to you.
The opposite side: your sales reps
From the customer's perspective, not being disturbed is essential, but it's important to consider your sales reps' viewpoint to understand why they can't engage with customers during ideal times. A major challenge they may face is a large number of leads and customers, each of whom have their own preferred communication windows.
Your sales reps will have to review a vast number of past interactions to determine the optimal time to contact each lead and customer. However, given the scale of this analysis, there's a risk of unintended mistakes—and still reaching out to leads and customers at inconvenient times.
Moreover, there's no assurance that the optimal time to reach a lead or customer will remain consistent over time. Their availability could shift due to changing circumstances, rendering your reps' previous attempts at contact time analysis outdated. And the most problematic part? Your sales reps won't be aware about these changes.
Because of these factors, even your most diligent sales reps may struggle to find the best times to reach out to leads and customers. All they need is a little help.
The bridge: Zia
Zia provides small but impactful assistance that your sales reps can rely on. To determine the best times to contact your leads and customers, Zia performs all the necessary analysis by running through past interactions, as well as interaction patterns of customers with similar profiles.
Zia also recommends the best modes to contact your leads and customers—namely, via email or phone. All your sales reps need to do is to look at the suggested times and modes and use that information take the interaction forward.
This enhances the chances of leads and customers actually reading through your communication and getting back to you—which is when you can start capitalizing on their interest.
The foundation - Zoho CRM
Zoho CRM offers a wide range of AI capabilities that provide all the help your sales reps need to maximize their productivity in their daily operations.