Marketing Attribution
Marketing Attribution
Automation
Take a simple quiz to test your knowledge about Your tasks before getting data into CRM
Skip Take Quiz- Contents
- Overview
- Quiz
Marketing Attribution
Businesses use different campaign channels to market their products, services, and ideas. Both online campaigns such as emails, social media promotions, and webinars and offline campaigns like trade shows and television and print media advertisements. provide a wide range of marketing options to reach the right audience at the right time, encouraging them to do business with you.
Being aware of the types of campaign that were most effective at getting more leads or increased the likelihood of conversion the most or closed more deals helps marketers determine which campaigns to focus on in the future. In order to do this, they need to be able to accurately attribute the ROI to the campaigns that had a significant influence on customers' buying behavior.
Marketing Attribution can track various customer touchpoints and help businesses accurately attribute ROI to the most effective campaign using different attribution models.
In this video, you will learn about the different types of attribution models and how they work in Zoho CRM.
Useful link: Benefits of Marketing Attribution
How many attribution models does Zoho CRM offer?
4
Incorrect
Sorry! Zoho CRM offers 6 attribution models.
6
Correct
Well done! Zoho CRM offers 6 attribution models.
7
Incorrect
Sorry! Zoho CRM offers 6 attribution models.
2
Incorrect
Sorry! Zoho CRM offers 6 attribution models.
A customer signs up for a webinar on your website, and after your reps follow up via email and give the customer, a product demo, they're eventually converted into a closed deal. What, in this case, is the first touch model?
Webinar
Correct
Well done! The webinar is the first touch model in this example.
Incorrect
Sorry! The webinar is the first touch model in this example.
Product demo
Incorrect
Sorry! The webinar is the first touch model in this example.
What does the last touch model focus on?
It focuses on the last two stages in the sales cycle
Incorrect
Sorry! The last touch model focuses on the last stage in the sales cycle
It focuses on the last step in the sales cycle
Correct
Well done! The last touch model focuses on the last stage in the sales cycle
Which model focuses on three key touch points?
U-shaped attribution module
Incorrect
Sorry! The W-shaped model focuses on three key touch points
W-shaped attribution module
Correct
Well done! The W-shaped model focuses on three key touch points
Linear attribution module
Incorrect
Sorry! The W-shaped model focuses on three key touch points
A linear attribution model divides the credit equally among all touch points.
True
Correct
Well done! A linear attribution model divides the credit equally among all touch points.
False
Incorrect
Sorry! A linear attribution model divides the credit equally among all touch points.
What does the time decay attribution model give credit to?
The marketing effort that brought a visitor to your website the first time
Incorrect
Sorry! The time decay attribution model gives credit to the most recent touch points that moved the buyer towards the sale
The last two stages before the deal is won
Incorrect
Sorry! The time decay attribution model gives credit to the most recent touch points that moved the buyer towards the sale
The most recent touch points that moved the buyer towards the sale
Correct
Well done! The time decay attribution model gives credit to the most recent touch points that moved the buyer towards the sale
Each touch point
Incorrect
Sorry! The time decay attribution model gives credit to the most recent touch points that moved the buyer towards the sale
You can only add sales stages to the U and W-shaped models from the standard layout of the Deals module.
True
Correct
Well done! You can only add sales stages to the U and W-shaped models from the standard layout of the Deals module.
False
Incorrect
Sorry! You can only add sales stages to the U and W-shaped models from the standard layout of the Deals module.
Question: 1 of
You scored /
Feedback