Auto-Calculate Sales Margin on a Quote

Business scenario:

Where there is sales, there's also evaluation and competition between sales reps. A healthy rivalry helps to better motivate your employees to do smart work and close deals faster and more efficiently. But how does a sales rep get evaluated? 90% of the time, it's by calculating the sales margin of a deal. Sales Margins are calculated and displayed either in the Quotes, Sales Orders or the Invoices. Basically anything that gives a summary of the deal.

Sales Margin = [(Unit Price x Quantity) - Discount]

This sales margin also be used in Reports to gauge the company's profit for the particular period of time. That's like hitting multiple birds with a single stone and this method of evaluation and report generation has been the norm for several companies for quite a while now. Alternatively, you can set up a 'dashboard' in your CRM to get live updates of the sales margin.

Recently, one of our customer's put forth the request to facilitate this feature in our CRM. Hence, this week's function is about calculating the sales margin and displaying them in either the sales order, quote or the invoice module, in dashboards and reports.

One more thing that you can do with the sales margin is to use workflow rules to trigger whenever the discount amount is below or above a particular value. In that case, set up a notification to be sent to the Admin/CEO or any one for that matter. Since "Margin" is useful in a lot of ways, make the most of it.


  • Create a custom field named "Margin" or "Sales Margin" in the required module.

Getting started with the function:

  1. Go to Setup > Developer Space > Functions > + Create New Function.
  2. Select Automation as Function type and click Next.
  3. Provide a name for the function. Add a description(optional).
  4. Copy the code given below.
  5. Click Edit Arguments.
  6. Enter the name as customId and select the type as Int.
  7. Click Save&Execute Script.
  8. Click Save.

The Code:

quoteDetails = zoho.crm.getRecordById("Quotes",Id.toLong());
//info quoteDetails;
productDet = ifnull(quoteDetails.get("Product_Details"),"");
totalmargin = 0.0;
for each eachProd in productDet
productname = eachProd.get("product").get("name");
id = eachProd.get("product").get("id");
disc = ifnull(eachProd.get("Discount"),"0.0").toDecimal();
quantity = ifnull(eachProd.get("quantity"),"0.0").toLong();
productdetails = zoho.crm.getRecordById("Products",id);
costprice = ifnull(productdetails.get("Unit_Price"),"0.0").toDecimal();
costpricequantity = (costprice * quantity) - disc;
totalmargin = totalmargin + costpricequantity;
params = Map();
update = zoho.crm.update("Quotes",Id.toLong(),params);
info params;
info update;



  • You can tweak the code a bit and use it for the Sales Order and the Invoice module as well.
  • The above code works only for API V2.0 and not the previous version.

Found this useful? Try it out and let us know how it works! If you have questions, do not hesitate to ask! Share this with your team if you find it useful!

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