What is a real estate CRM software? 

Real estate CRM software is a system that caters to the multiple requirements of real estate agents and real estate firms. From managing incoming requests, to preparing price quotes, to selling a property, the real estate CRM system takes care of the end-to-end process management for real estate agencies. With dynamic capabilities on both desktop and mobile, you'll have more time to concentrate on every deal on hand and grow your business.

How is CRM important for realtors? 

When it comes to real estate businesses, the way you engage your existing customers plays a crucial role in how you acquire future customers. Real estate is all about building trust, and it's no surprise that 82% of new property sales are referrals from either existing contacts, previous clients, family, friends, or relatives. Essentially, implementing a CRM software can work wonders for realtors by helping them manage their incoming leads, track interactions, and stay on top of important tasks.

Why choose Zoho CRM for your real estate business?

Built-in campaigns

for sending out targeted lead nurturing emails

Project management

tools to keep tabs on all your ongoing projects

Third-party integrations

and APIs to improve productivity

Complete customization

to accommodate the unique processes of real estate agents

Self-service portals

to connect both sellers and buyers directly with your business

Some of the leading real estate businesses that trust Zoho CRM

Key features of real estate CRM software

Capture and convert leads

Swiftly move your leads through your sales pipeline using Zoho CRM's highly effective lead management features. Generate leads from webforms, website live chats, social media, or business cards, and push them into your Zoho CRM sales funnel. Automatically assign leads to sales reps using predefined workflow rules and use lead scoring to see which prospects your team needs to focus on.

Real Estate workflow automation - Zoho CRM

Easy invoices and bills

Zoho CRM helps you complete your sales cycle by enabling your team to create and store quotes, invoices, price books, and bills in their accounts. Manage all your post-sales processes using powerful inventory management features, and share your quotes and invoices to prospects through custom email and invoice templates.

Real estate contact management software invoices

Zoho CRM : The world’s favorite CRM software

PCMagWinner of Business Choice Awards - CRM 2019
G2 Leader - G2 Grid for CRM Winter 2020
Gartner Magic Quadrant Challenger - Sales Force Automation 2019
Softwareworld One among the top-rated real estate CRM systems

Automated selling and Blueprints

Automate your follow up emails, Zoho CRM field updates, and notifications to give your sales reps time to close more deals. Use Blueprint's process automation capabilities to ensure everyone on your team follows the right sales process. Blueprint's built-in process reports help you identify and rectify bottlenecks in your processes.

Automated selling with Real estate CRM

Seamless and powerful integrations

Manage your complete sales cycle from a unified Zoho CRM interface. The free Zillow integration gives you a consolidated view of any property's availability, address, home value, comparable homes, and Zestimates®, directly within Zoho CRM. Also, Zoho Phonebridge lets you choose from over 50 telephony providers like RingCentral, Vonage, and Amazon Connect, and add integrated click-to-call, automated call recording, call logging, and analytics to your Zoho CRM account.

Integrate zillow with Zoho real estate crm software

Close deals on the move

Scan QR codes or business cards in 17 different languages to automatically add them as a Zoho CRM lead or contact. The card scanner app lets you schedule followups and use prebuilt email templates so you don't have to wait to get back to prospects. Zoho CRM's mobile app also gives you real-time sales performance reports and insights, while also letting you schedule and log meetings, add follow-up tasks, and find prospects near you while you're on the move.

Manage your sales team on the go with mobile apps for Android and iOSManage your sales team on the go with mobile apps for Android and iOS

Benefits of a CRM software


Improvement in lead conversion rates


Revenue increase per sales person.


Improvement in customer retention rates


Increase in customer satisfaction rates

Integrate with your favorite apps

Zoho CRM works with products you use every day. Seamlessly integrate with more than 100 popular business apps and let CRM talk the same business language as yours.

With Zoho CRM, enabling architects, builders, and others in construction to independently take control of their sales and marketing has been a breeze. When set up properly, a Zoho CRM user is never more than a couple of clicks away from knowing in real-time where they stand in the business.

Bobby DarnellFounder, Construction Market Consultants Inc

Disclaimer: Zoho CRM is not an out-of-the-box vertical CRM solution. It is an industry-agnostic CRM platform that can be customized to suit various industries. The capabilities and solutions showcased above are a result of extensive customization, which would have to be carried out by the users or through an authorized Zoho partner.