#eo524d

Lead. Score. Convert.

Dealing with a large number of leads every day makes it difficult to determine which are the right ones to focus on. Scoring rules in Zoho CRM lets you prioritize your leads with positive and negative scoring to ensure faster conversions.

Give the right attention to the right leads.

Define rules to make your scoring more effective. Set them individually, or make a combination. If leads from a particular industry are where you want to direct your attention, or if trade shows are a promising avenue for your business, assign a higher score to those leads.

scoring-rules

Rank your leads, your way.

An email that has been opened, a survey that has been responded to, or a campaign that has bounced add up to the way you look at your leads. Find out how interested they are through every interaction over emails, calls, surveys, or social media activities. Those who've replied get a positive score, and those who haven't get a negative one.

Score leads beyond CRM.

You can even score leads from third-party apps like Eventbrite, SMS Magic, and SurveyMonkey. Associate SalesSignals to every app that you install, and use them to add up the score.