Build new Zia predictions out of the box

Data-based predictions for your leads and deals are great. But what about other modules? We've got you covered. Harness the power of predictive AI with Prediction Builder—a tool for building custom Zia predictions from scratch for any module in Zoho CRM.

CRM Software benefits | Zoho CRM

Here's how we can help you

  • Predict the value of any field in any module, not just conversions
  • Create an effective sales framework based on possibilities
  • Configure how predictions work anytime

Straightforward and simple

You don't have to be a data scientist to create your own custom AI predictions. Prediction Builder uses an easy, intuitive creation process—a simple series of steps that only requires selecting from a few menu options.

Predict a wide range of information for your business with Zia's prediction builder

For any module you need

Prediction Builder allows you to create predictions in both standard and custom modules, such as Products, Vendors, and Campaigns. Select the required module and the fields and Zia will start processing.

Control how predictions are made

While Zia can make predictions independently, you can also guide the process in-depth. Select records for Zia to learn from, records for Zia to ignore, and set criteria for making predictions. This helps Zia do a better job that's more in line with your needs.

Fine tune your prediction by choosing what information Zia learns from

Monitor prediction accuracy

Sometimes you need more data to make a confident prediction. Zia displays the accuracy score for each prediction based on data quality so that you can make an informed decision on how you want to react to it.

Know how accurate your predictions are

Understand the driving factors behind your predictions

For your sales reps to take calls based on your predictions, they need to understand the factors that drove Zia to make them. In addition to the Prediction Accuracy, Zia now also shows the top factors that contributed positively and negatively to a particular prediction. This helps you ensure that your models take the right factors into account and your sales reps can be more confident when making decisions based on Zia's predictions.