Welcome to Pain Point Pitch, a Zoho CRM publication obsessed with exploring the life, culture, and art of selling—and the people who all make it all happen.

Yes, sales is an art. Maybe not in the traditional way we see painting or sculpting, but art nonetheless. You have your process and style. You struggle. And when you finally close a deal you truly created something from nothing.

Our namesake comes from the idea of meeting your clients’ needs. Finding someone’s pain points and pitching a product or solution that meets them. It has to be in that order.

We’ll be talking to business owners, entrepreneurs, industry experts, and salespeople just like you to speak truthfully about the sales industry and ways to hone your skills so you can achieve record sales numbers month after month, year after year.

We’re excited to create this community for sales and marketing professionals, and I can’t wait to watch it grow. We hope you’ll join us on this adventure as we strive to give you the resources to excel, the news to keep you informed, and the stories to keep you inspired.

Pain Point Pitch is a publication by Zoho CRM.

– Team Pain Point Pitch