"Zoho earns the top spot in usability in the 2022 CRM Value Matrix, highlighted by its breadth of functionality, out-of-box customizability, and exceptionally intuitive UI. Over the last few years, Nucleus has continued to see Zoho move upmarket."
What do you get from this report?
- An understanding of the CRM market's evolution over the past few years.
- The stark shift in priority - usability over functionalities for CRM.
- Key differentiators between leading vendors in the market.
- Discover pertinent business developments and product updates from each vendor.
- Compare and contrast vendors to find the perfect CRM for your business.
Nucleus Research creates the Value Matrix based on in-depth interviews with end users and customers, vendor participation, and extensive ROI assessments of technology deployments. Vendors are assessed based on usability and functionality, two of the factors crucial in driving long term value. Assessed within the context of the CRM market today, Zoho is placed as a leader in the 2022 CRM Technology Value Matrix.