CRM Technology Value Matrix 2024

"Zoho's commitment to continuous improvement is evident in its array of customizable features, automation capabilities, and user-friendly interface, making it a preferred choice for businesses of all sizes across diverse industries."

What do you get from this report?

  • An understanding of significance of SFA in CRMs.
  • The advent of Generative AI and its integration in SFA tools.
  • Key differentiators between leading vendors in the market.
  • Discover pertinent business developments and product updates from each vendor.
  • Compare and contrast vendors to find the perfect SFA tool for your business.

Nucleus Research creates the Value Matrix based on in-depth interviews with end users and customers, vendor participation, and extensive ROI assessments of technology deployments. Vendors are assessed based on usability and functionality, two of the factors crucial in driving long term value. Assessed within the context of the SFA tools in the market today, Zoho is placed as a leader in the 2024 SFA Technology Value Matrix.