Capture, nurture, and
convert leads with
the world's favorite CRM
You spend a lot of money to bring in leads, but without a proper lead management system in place, not all of those leads will become paying customers. With Zoho CRM, you can start closing more deals than ever.
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Nucleus Research - Leader, SFA Technology Value Matrix 2025
Highly rated CRM software by customers
- 4.3 out of 5
Trusted by 250,000+ businesses to empower sales teams
World-class lead management
Lead generation
Capturing leads is half the battle, whether it's through smart forms, live chat, social media, or even direct phone calls. No matter how you generate leads, Zoho CRM can help you do it all from one place.
Lead distribution
Incoming leads need to be directed towards the right reps for the best possible chances of conversion. Automate this process easily and make sure that no lead is left unattended.
Lead scoring
Qualify and prioritize your leads based on their engagement and behavior towards your business. Attach positive and negative scores to identify interested prospects. Focus on the leads with the highest scores to drive your conversion rate.
Lead nurturing
The bulk of your work is done. All you have to do now is to nurture your leads and ensure that they convert. Reach out to your leads across multiple channels, run targeted email campaigns, or even host webinars—whatever you need to convert your leads.
Numbers that back our claims
conversion rates
salesperson
retention
marketing costs
* Growth metrics reported by our customers in an internal survey
Hear from customers who drive their
revenue with Zoho CRM
Salesforce does a nice job of making people think all other CRMs lack functionality. We checked out Zoho and found that not only did it have all of the functionality Salesforce has, but the interface was much more thoughtful and well-designed. Bernard Health's bottom line has improved significantly since switching to Zoho.
Making the switch from a homegrown system to a more universally-designed interface can seem daunting, but Zoho CRM is different. Introducing new employees to the system is simple, and doesn't require extensive training or additional support. I also really appreciate Zoho's radically different approach to customer service and rightfully trusted them to aid in our transition.
We selected Zoho primarily based on the sheer breadth of its products and cost efficiency. Our main focus was to find a provider with a suite of advanced product offerings. Whenever we need to administer a change in Zoho CRM, the technology is so well-developed that it becomes an easy task.
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