Drive more sales with our effective lead management system

Converting a lead into a potential buyer depends on efficient communication and nurturing. From lead generation, to scoring, to conversion, Zoho CRM's lead management software ensures proper follow-up to move your leads through the sales pipeline.

CRM Software benefits | Zoho CRM

Here's how we can help you

  • Identify quality leads from a pool of incoming leads
  • Measure ROI from your online ad spend¬†
  • Nurture promising leads to conversion
  • Engage with leads closely across multiple touch points
  • Analyze and track key information about leads

What is lead management?

Lead management is a systematic process in which incoming leads are qualified, analyzed, and nurtured so that they can be converted into new business opportunities. In a typical sales process, leads from multiple channels enter your lead management system, and the sales-ready leads are converted into deals. You need to have a lead management platform in place if you want to make the most of prospects who are interested in your product or service.

Zoho CRM has been consistently rated as the best lead management solution by both customers and experts. With a comprehensive set of lead management features for businesses of all sizes and types, your sales reps can now convert more leads in less time, and with less effort. From lead generation to conversion and analysis, take a look at some of the popular ways that you can find sales success with Zoho's lead management system.

What is lead management
  • Generate
  • Enrich
  • Distribute
  • Nurture
  • Convert
  • Analyze

Smart web forms for lead generation

Never miss out on any high-intent lead visiting your website. Zoho CRM helps you capture leads from your landing pages hosted on WordPress, Unbounce, Joomla, and other content management systems with ease, without typing a single line of code.

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Web forms for lead generation - CRM

Scan business cards on the go

Turn your business cards into contacts in Zoho CRM. Scan business cards and QR codes using the Card Scanner app and instantly push new contact information into CRM. Not only do you have a safe repository of all your business cards online, you get to stay updated with their business regularly through the prowess of Zoho CRM.

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From leads to happy, engaged customers

Having a live chat system on your website is the best way to engage with your incoming prospects. In fact, live chat is the most preferred communication channel when a lead lands on a website. Engage with your visitors more personally and convert them to leads right from your chat window.

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Capture CRM leads through live chat

See tweets from your prospects inside CRM

Add your Twitter profile to your CRM to stay updated on all the likes, mentions, and replies that your business gets. Zoho CRM automates this lead generation so that you can assign an immediate follow up action to every incoming Twitter lead.

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Twitter integration - CRM

Discover new leads from Facebook 

Generate quality leads from Facebook and have all your lead information synced in your CRM. Use Facebook lead ads to target custom audiences, understand their preferences, and tweak your sales pitch to maximize the chances of winning the deal.

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Facebook leads ads in CRM software

Zia for lead enrichment

The more information that you get about your leads, the higher the chances of converting the lead. Zia's data enrichment functionality looks for more information about each lead based on the primary information you have added about the lead, thus making your future lead nurturing process more enriched.

AI lead enrichment CRM

Better lead engagement through scoring rules

Dealing with a large number of leads every day makes it difficult to determine which ones to focus on. Scoring rules in Zoho CRM's lead management tool lets you prioritize your sales leads with positive and negative scoring to ensure faster conversions. Use sales lead management processes to set your leads individually or make a combination. If leads from a particular industry are where you want to direct your attention, or if trade shows are a promising avenue for your business, assign a higher score to those leads.

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Lead scoring CRM

Distribute leads automatically

Pre-defined workflow rules let you assign leads to sales reps based on geography, product, or department. You can also use round-robin queues to route leads equally and optimize follow-ups. Ensure that you don't miss out on leads just because of improper customer engagement methods.

Automated lead distribution in CRM

Nurture more leads through omnichannel communication 

Don't just engage through email, make full use of Zoho CRM's omnichannel communication mediums to connect with your leads. Nurture leads through social media, telephone, live chat, and even in person. If webinars are your thing, you can integrate Zoho CRM with a host of popular online webinar hosting products and conduct lead nurturing webinars online and sync all your webinar related information to your CRM.

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Multi channel CRM for lead nurturing

Create and send targeted email campaigns

Engage prospects at every stage of the sales funnel through effective email marketing campaigns. Create targeted campaigns for strategically important customers in your mailing list based on a variety of parameters such as previous engagement, geography, and purchase history. Email analytics in Zoho CRM also help you identify the emails that have worked well and the ones that need immediate course correction.

CRM email campaigns for lead nurturing

Convert leads to deals

When leads are willing to buy your products or services, turn them into deals with just a click. While converting, you can also create immediate follow-up tasks. Zoho CRM's mobile app helps you convert your promising leads to deals faster. Moreover, automatic data association of leads to contacts or accounts means that all your lead information is successfully retained and associated to a contact's information.

CRM for lead conversion

Know which ad campaigns bring you quality leads

Zoho CRM integrates with Google Ads to bring you a complete picture of your online ad spending and how much revenue each campaign generates. With this integration, you will know the ideal set of keywords that convert, cost per conversion information, and personalize your sales pitch accordingly.

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Google Ads CRM for lead analytics

Use Zoho CRM's built-in analytics functionality

Measure the number of leads that you've brought in, the conversion rates for different lead sources, sales reps who convert the most, and more, using Zoho CRM's built-in analytics functionality.

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Zoho CRM analytics for lead conversion