Drive more sales with our effective lead management system

Converting a lead into a potential buyer depends on efficient communication and nurturing. From lead generation, to scoring, to conversion, Zoho CRM's lead management software ensures proper follow-up to move your leads through the sales pipeline.

CRM Software benefits | Zoho CRM

Here's how we can help you

  • Identify quality leads from a pool of incoming leads
  • Measure ROI from your online ad spend 
  • Nurture promising leads to conversion
  • Engage with leads closely across multiple touch points
  • Analyze and track key information about leads
Generate
  • Generate
  • Enrich
  • Distribute
  • Nurture
  • Convert
  • Analyze

Smart web forms for lead generation

Never miss out on any high-intent lead visiting your website. Zoho CRM helps you capture leads from your landing pages hosted on WordPress, Unbounce, Joomla, and other content management systems with ease, without typing a single line of code.

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Rated the Best CRM software in PCMag’s

Business Choice Awards 2019

PC-Mag-award

Scan business cards on the go

Turn your business cards into contacts in Zoho CRM. Scan business cards and QR codes using the Card Scanner app and instantly push new contact information into CRM. Not only do you have a safe repository of all your business cards online, you get to stay updated with their business regularly through the prowess of Zoho CRM.

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From leads to happy, engaged customers

Having a live chat system on your website is the best way to engage with your incoming prospects. In fact, live chat is the most preferred communication channel when a lead lands on a website. Engage with your visitors more personally and convert them to leads right from your chat window.

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See tweets from your prospects inside CRM

Add your Twitter profile to your CRM to stay updated on all the likes, mentions, and replies that your business gets. Zoho CRM automates this lead generation so that you can assign an immediate follow up action to every incoming Twitter lead.

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Connect with leads from LinkedIn

Zoho CRM's integration with LinkedIn Sales Navigator makes it easy for you to find and interact with your prospects on LinkedIn. View your prospects' complete professional information from LinkedIn inside your CRM and have the necessary insights to engage with them better.

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Discover new leads from Facebook 

Generate quality leads from Facebook and have all your lead information synced in your CRM. Use Facebook lead ads to target custom audiences, understand their preferences, and tweak your sales pitch to maximize the chances of winning the deal.

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Zia for lead enrichment

The more information that you get about your leads, the higher the chances of converting the lead. Zia's data enrichment functionality looks for more information about each lead based on the primary information you have added about the lead, thus making your future lead nurturing process more enriched.

Better lead engagement through scoring rules

Dealing with a large number of leads every day makes it difficult to determine which ones to focus on. Scoring rules in Zoho CRM's lead management tool lets you prioritize your sales leads with positive and negative scoring to ensure faster conversions. Use sales lead management processes to set your leads individually or make a combination. If leads from a particular industry are where you want to direct your attention, or if trade shows are a promising avenue for your business, assign a higher score to those leads.

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Distribute leads automatically

Pre-defined workflow rules let you assign leads to sales reps based on geography, product, or department. You can also use round-robin queues to route leads equally and optimize follow-ups. Ensure that you don't miss out on leads just because of improper customer engagement methods.

Nurture more leads through multichannel communication 

Don't just engage through email, make full use of Zoho CRM's multi-channel communication mediums to connect with your leads. Nurture leads through social media, telephone, live chat, and even in person. If webinars are your thing, you can integrate Zoho CRM with a host of popular online webinar hosting products and conduct lead nurturing webinars online and sync all your webinar related information to your CRM.

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Create and send targeted email campaigns

Engage prospects at every stage of the sales funnel through effective email marketing campaigns. Create targeted campaigns for strategically important customers in your mailing list based on a variety of parameters such as previous engagement, geography, and purchase history. Email analytics in Zoho CRM also help you identify the emails that have worked well and the ones that need immediate course correction.

Convert leads to deals

When leads are willing to buy your products or services, turn them into deals with just a click. While converting, you can also create immediate follow-up tasks. Zoho CRM's mobile app helps you convert your promising leads to deals faster. Moreover, automatic data association of leads to contacts or accounts means that all your lead information is successfully retained and associated to a contact's information.

Know which ad campaigns bring you quality leads

Zoho CRM integrates with Google Ads to bring you a complete picture of your online ad spending and how much revenue each campaign generates. With this integration, you will know the ideal set of keywords that convert, cost per conversion information, and personalize your sales pitch accordingly.

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Use Zoho CRM's built-in analytics functionality

Measure the number of leads that you've brought in, the conversion rates for different lead sources, sales reps who convert the most, and more, using Zoho CRM's built-in analytics functionality.

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