A business scenario: construction project.
Here is an example of how project information can come in handy to your sales team.
Frank's house is getting built by a construction firm. Cindy, a sales rep in the firm, needs to collect payments as parts of the construction work such as painting, plumbing and laying electrical wires get done. She has all the information about Frank within Zoho CRM. However Neil, the site engineer in charge of construction, updates progress in Zoho Projects.
The Project portal and CRM org of the firm have been linked. Therefore, as Cindy looks at Frank's details in Zoho CRM, she also sees the updates made by Neil. Thus, as Neil completes each portion of work, Cindy can easily call Frank and collect payments.