Users in many organizations work from different locations, across different time zones and geography. Each user can set up their personal preferences in Zoho. You can personalize and manage the settings in your Zoho CRM account that includes defining a country locale, language, time zone, date format, etc. You can also add, delete and reauth your social personal accounts in your CRM. Certain operations that you perform in Zoho Accounts, will be updated automatically in the personal settings of Zoho CRM and vice versa.