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Measure the effectiveness of your Google AdWords investment.

Zoho CRM for Google AdWords gives you a complete picture of how much revenue your online ad campaigns are actually generating. From your customer's first click until your rep closes the deal, you'll be able to monitor your ad spend inside CRM to see which campaign is working and which isn't.

Focus on the right keywords.

Zoho CRM combines sales data with AdWords spending so you can figure out which keywords bring in the most qualified leads. Spend your advertising dollars where they count most, and get a better return on your investment by targeting your best leads.

Personalize your sales pitch.

When you know why a lead came to your website, you can persuade them with a better sales pitch. In Zoho CRM, sales reps can see which ads customers clicked, and which keywords they searched to find your business. Make every pitch relevant by viewing campaign data in your customer records.

Bridge the gap between online conversions and offline purchases.

Agencies or online marketers handling AdWords for your company no longer have to be in the dark about your sales conversions. Even when you close deals in person or over the phone after a few weeks of follow-up, CRM automatically relays conversion data to AdWords. Your data will always be up to date, so you'll get superior performance from automated bidding.

Drill down into your campaign performance data.

Use detailed statistics on advertising performance to make sure you're investing in your best campaigns. Combining AdWords analytics with CRM revenue data lets you figure out which ads and keywords are most cost effective.