About Toptutors
Toptutors is a Danish online tutoring platform driven by ambition. The company appeared on the television program Løvens Hule (Shark Tank), where it won a record-breaking investment. Since then, 1000+ skilled tutors have helped thousands of elementary and high school students build confidence and skill in challenging subjects. They do this by providing a smart, easy-to-use interface for tutors and students alike. Co-founder and CTO Elmar Jóhannsson and CRM manager Nicolai Grimberg offered us a rare glimpse at the processes that power this unique platform — many of which take place in Zoho CRM.
Customized Modules
Toptutors offers an unconventional product that requires a unique approach to customers. To this end, the company has customized modules in Zoho CRM to reflect every stage in their customer journey — from onboarding all the way to successfully completed tutoring programs.
Automations
Despite proudly offering an educational product, Toptutors considers itself to be an EdTech company. To ensure that the growing business keeps an eye on every customer, it has automated both external and internal communication. In this way, Toptutors retains an overview of every significant interaction with its customers.
Matching algorithm
Toptutors' product relies on providing the right tutor for every student. The company has built a matching algorithm that accounts for tutors' skills and availability, and signals to qualified tutors when a course is created for a new student. It is this algorithm that helps Toptutors' ensure high-quality teaching and learning online.
- Industry typeEducation
- Employees
- Type of business

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