About Sustainable Energy
Sustainable Energy is a Norwegian pioneer in large-scale energy testing. Their facilities support advanced technologies—everything from offshore wind farms and carbon-capture systems to the world’s first floating ammonia-to-hydrogen cracker. Unlike typical R&D institutes that test in kilowatts, Sustainable Energy works at the megawatt level—a thousand times bigger. Chief Commercial Officer, Tore Kallevåg, gave us an inside look at how Sustainable Energy uses Zoho CRM—from marketing and sales all the way to strategic decision-making with internal and external stakeholders.
Simplicity, Versatility, Reliability
When Tore inherited Zoho CRM in 2020, he was pleasantly surprised to discover its flexibility and user-friendliness compared to other well-known vendors. As its key administrator, he is able to configure Zoho CRM to suit the company's needs without external assistance, and without breaking the system.
Managing the Project Pipeline
Sustainable Energy is a projects-based business, which requires thorough tracking and reporting. With Zoho CRM, the company manages marketing campaigns, lead processing, quote generation, and iterative projects. A combination of data best practices and efficient software affords Tore and his team a clear overview of the past, ongoing, and future projects that are Sustainable Energy's core business.
Leveraging the Data
Zoho CRM forms the foundation of Sustainable Energy's strategic planning and decisions. Tore uses the analytics in CRM to generate reports for governmental oversight bodies that provide funding for the company. Recently, Sustainable Energy has also been working on custom AI tools, which draw on accurate and reliable data from Zoho CRM. In all cases, Zoho CRM is instrumental to Sustainable Energy's decision-making.
- Industry typeEnergy, Utilities and Resources
- Employees
- Type of businessEnergy, Utilities and Resources
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