MyStorage improves sales insights and performance using Zoho CRM

The company

Founded in 2019 by Aric Austin and Stephanie Stadler, MyStorage emerged as a timely response to Vietnam's rapidly growing economy and the increasing urbanization in Ho Chi Minh City and Hanoi. The rising demand for office and storage rental spaces, both for personal and business purposes, further underscored the need for such a service.

While this business model is popular in many parts of the world, including Southeast Asia, MyStorage stands out as a pioneering provider of secure, cost-effective, and professional storage solutions in Vietnam. MyStorage operates across both B2B and B2C models, catering to individuals and small to medium-sized businesses in Vietnam. They specialize in providing short-term storage solutions for belongings and business goods. With a customer base exceeding 3,000, MyStorage proudly serves notable clients such as Sony and DSL, among others.

As part of its ongoing growth, MyStorage has consistently enhanced its systems by increasing capacity, expanding its network of locations, and integrating advanced technology to streamline the preservation and storage process. To meet the diverse needs of its customers, MyStorage offers tailored solutions that emphasize convenience and safety at every step of the storage journey.

Recently, the company expanded to its fifth location, introducing three primary storage models: shared spaces, self-storage facilities, and adaptive storage. The innovative adaptive storage model re-purposes underutilized spaces, such as garages, basements, and other vacant areas into secure and professional storage solutions.

The solution

From its early days, the MyStorage team sought a robust software solution to manage customer data and effectively track the customer journey. Thanks to the founder's hands-on experience with Zoho in a previous role, Zoho quickly became the obvious choice for MyStorage to streamline and optimize their customer processes.

A positive impression from day one

Khoa Kieu, Business Development and Sales Manager at MyStorage and a key team member since the company's inception, vividly recalls his initial impression of Zoho CRM—namely, its user-friendly interface, intuitive design, and seamless navigation.

As MyStorage's customer base continues to grow, Zoho CRM's intuitive layout ensures team members—especially new employees—can quickly adapt to the system and integrate smoothly into the workflow.

Zoho CRM provides a comprehensive, real-time view of all team activities, enabling continuous updates and transparency across the organization. This empowers teams and management to track essential work updates, manage tasks efficiently, and respond promptly to customer needs.

Its personalized dashboards offer clear visibility into each team member's responsibilities, which fosters accountability, mutual support, and effective collaboration toward achieving shared goals.

Moreover, Zoho CRM is equipped with advanced features that enable the team to streamline complex business processes. From in-depth analytics to trend forecasting, these tools empower MyStorage to make data-driven decisions and stay ahead in a dynamic market.

Daily support for team efficiency

Zoho CRM has been an invaluable companion for MyStorage, playing a crucial role in managing the sales pipeline and delivering in-depth insights that help prioritize high-potential leads. As a Sales Manager, Khoa deeply values the platform's ability to maintain tight control over the sales pipeline. 

Here's a glimpse into his typical day using Zoho CRM:

• He starts the day by logging into Zoho CRM to follow up on pending tasks.
• He updates customer appointments and refines customer information for timely follow-ups.
• He then manages and optimizes the sales pipeline to ensure opportunities are nurtured effectively.
• He then reviews reports to assess performance and make data-driven adjustments where necessary.

Over the years, the MyStorage team has found immense value in inbound lead management, particularly with Zoho Desk's seamless integration into Zoho CRM. Zoho Desk automatically channels leads generated from inbound marketing campaigns into Zoho CRM to ensure a streamlined and efficient lead management process. This integration eliminates manual tasks and enables the team to focus on nurturing leads and driving conversions.

Benefits and ROI

Zoho CRM has delivered significant value to MyStorage through its comprehensive features, driving both operational excellence and measurable results. Here are the standout benefits:

• Optimized business efficiency: Zoho CRM's powerful features have significantly improved customer experience while streamlining management processes. The solution's insightful analytics enable the team to monitor pipelines effectively, prioritize opportunities, and make timely, data-driven adjustments to close deals faster.
• Time and cost savings on training: New team members can quickly understand business processes and adapt to their roles thanks to Zoho CRM's intuitive system and well-organized data. With minimal support, employees can easily grasp reports, workflows, and pipeline management, which reduces onboarding time and costs.
• Enhanced team collaboration: Zoho CRM automates workflows to save time and labor while maximizing overall efficiency. Additionally, its robust integration with Zoho Desk optimizes the customer support process to ensure a seamless experience for customers and boost team productivity.
• Improved SLA performance: With the dedicated efforts of MyStorage's customer care team and Zoho CRM and Zoho Desk's advanced capabilities, the company consistently maintains exceptional SLA performance.
• Secure data and privacy: Zoho CRM's stringent security and privacy standards ensure the safety of MyStorage's data and enable the team to focus on critical management tasks with confidence and peace of mind.

Zoho CRM continues to be a cornerstone of MyStorage's success by fostering efficiency, collaboration, and growth.