Milagro Advisory Group decides not to settle for anything less than Zoho CRM.

he Milagro Advisory Group is a business management consulting group that aids companies of any size or market segment, and at all levels of development grow and manage their respective businesses. Mark Stacey is the CEO of the Milagro Advisory Group, and co-founder of Alcance Media, a five-year-old advertising network for the Spanish marketplace.

Challenge

Stacey has a long history of using contact management and CRM applications. Back in 1989, he computerized his Rolodex with a DOS-based version of ACT. Immediately, his business experienced rapid growth. He quickly became a convert to the importance of CRM systems. While Stacey stayed with ACT for many years, he still faced a major challenge keeping up with the program’s evolution. Each version required new installations and proper training in order to take advantage of the upgrades. He was getting frustrated, yet he still upgraded. Until hearing a Zoho recommendation, Stacey wasn’t looking at any other CRM possibilities. He was just trying to get ACT to work with Microsoft's Business Contact Manager. While Zoho CRM had all the functionality they needed, the fact that it operated in the cloud was its major selling point, said Stacey. He also liked the friendly interface which made it a lot easier to train his staff. Stacey admits that he isn't technically proficient, but says Zoho CRM is the easiest program he’s ever used.

No matter the size of your organization, you should at least dip your toe in the water with a program like Zoho.

Solution

It didn't take long to jump on board with Zoho at Alcance and Milagro. After just a few weeks of importing, configuring, and training, his staff were all in the field utilizing Zoho CRM. Stacey uses Zoho CRM to manage sales teams, databases, and people in business development and operations.

Results

Before Stacey discovered Zoho he resigned himself to being frustrated with the tools he had. He advises others not to go through the same aggravation. The savings and return on productivity cannot be dismissed. "Why wait?", asks Stacey. He recommends anyone not already using a CRM to open your own personal free account, play with it over the weekend and see if it can work for you. The ease with which you can try it out was its major selling point, said Stacey.

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