With Zoho CRM, The Team At Lubrication Engineers Grew Their Sales Initiatives With Better Processes In Place

Paul Grimes,VP of Marketing
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  • Industry TypeOil and Energy
  • employees200-500 employees
  • Type of businessPrivately held

Features that helped us grow

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Lubrication Engineers have been pioneers in industrial lubricants since 1951. Their manufacturing facility and technology center is located in Wichita, Kansas, with distribution out of Wichita, as well as Knoxville, TN, and Las Vegas, NV. Their sales, customer service, and technical support functions are based in Fort Worth, TX. The company’s international presence includes distributors in more than 60 countries.

Challenge

LE's internal teams were managing their processes on spreadsheets, sticky notes, and emails for many years, and they frequently encountered problems with transparency, data loss, and reporting. Their sales teams had to put together time-intensive reports every time they wanted to evaluate their sales performance. The company was expanding, and their VP of Marketing, Paul Grimes, knew it was time to introduce a CRM into their processes. They had much to consider. For example, their CRM should be able to integrate with their ERP system and handle a large volume of data.

Solution

Once Paul met with the Zoho team and was informed of the integration process, he felt sure of their choice. The Zoho suite they ended up choosing included CRM along with a few other Zoho products that fit their needs of having the entire company's internal process streamlined and organized. They started by having their sales team onboard with CRM, and the results were immediately tangible in terms of efficiency and productivity. All the sales data they wanted remained available and current at any time. The teams felt much more at ease in focusing on their day-to-day tasks. The other internal teams followed suit, with integrated systems in place for their everyday work.

Today, Lubrication Engineers are power users of CRM, and are excited to discover more functionality in CRM alongside the other products in their Zoho suite.

  • Industry TypeOil and Energy
  • employees200-500 employees
  • Type of businessPrivately held

Features that helped us grow

ReportsWorkflow automationCustom functions