Construction Market Consultants Inc. empowers architects and construction firms to take charge of their sales and marketing
- Industry TypeConstruction
- employeesBelow 50
- Type of businessPrivately held
Features that helped us grow
Page layoutsWorkflow automationCustom modulesReportsFounder Bobby Darnell started Construction Market Consultants in 2001, armed with over twenty years of experience in data administration for the construction industry. The sole aim of this business has been to equip architects and construction firms to focus on sales and marketing, and to ensure that they're up to date with the latest tools. Today, Construction Market Consultants provides marketing consulting and executive placement for design firms, contractors, and construction related firms.
Bobby says, "I've worked with early CRM solutions like SalesLogix, ACT, GoldMine, Commence, and more, before 'The Cloud'." In 2005, Bobby was introduced to Zoho CRM, and he found it nearly effortless to learn, navigate, and customize.
Internally, Construction Market Consultants uses Zoho CRM to manage all aspects of their business. Business development, recruiting, marketing, invoicing, forecasting, and more. Bobby's firm belief in leveraging the functions and features of Zoho CRM helps them to lead by example when it comes to creating and developing customized solutions for their clients.
"With Zoho CRM, enabling architects, builders, and others in construction to independantly take control of their sales and marketing has been a breeze."
Managing multiple services with customized layouts
Being able to handle multiple services from one CRM account has been crucial to Bobby's business. Using layouts, reps can easily customize solutions for the different data needs within the executive placement and consulting portion of their work.
Additional fields for personalization
A personal touch goes a long way in establishing close relationships with prospects and customers. Bobby encourages his team to use custom fields to record the interests and preferences of both prospects and customers during their conversations.
- Industry TypeConstruction
- employeesBelow 50
- Type of businessPrivately held
Features that helped us grow
Page layoutsWorkflow automationCustom modulesReportsSmarter time management with workflow automation
Construction Market Consultants leverage workflows to accommodate their routine tasks, using them to automate as much work as possible. For example, executives who have been successfully placed by the company will automatically receive an email after two months on the job asking them about how they are finding their new role. Such emails help with personalization, and workflows ensure they're sent out on time, every time.
More modules for better data segregation
Custom modules are always useful in segmenting different aspects of business. Construction Market Consultants loves that they have additional modules to design the segmentation of projects and deals the way they like.
Micro-level visibility made possible with CRM reports
Bobby's team is thrilled with the insights they get from the reports in Zoho CRM. Bobby calls it their "click click solution" for getting visibility across any aspect of the business. He says, "When set up properly, a Zoho CRM user is never more than a couple of clicks away from knowing in real-time where they stand in the business."
The Construction Market Consultants team is always excited to learn and implement new functionalities, and they remain enthusiastic about the continuing possibilities with Zoho.
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