About
Clozette Group is a digital marketing company that creates content and thrives on enabling brands to engage with tastemakers in Southeast Asia from the Fashion, Beauty, Travel, and Lifestyle industries. These engagements harmoniously blend content, community, and commerce.
When a brand approaches Clozette Group, the team strategically explores the latest trends, tips, and reviews from their community of style and beauty seekers, finding like-minded individuals to connect their clients' products with.
Challenges
Clozette was missing a centralised repository to host and manage their end-to-end sales activities. Teams were providing sales updates of each deal separately, resulting in time spent on additional admin processeses instead of other sales focused tasks. Sales updates were communicated manually and asynchronously, resulting in extra administrative work.
- Industry typeMedia services
- Employees51-200
- Type of businessPrivately held
Solution
Zoho CRM was implemented to streamline sales processes and add structure to how each client was supported. It served as a sales enabler to help decrease communication gaps between managers and teams, acting as a centralised repository for hosting and connecting crucial customer information.
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