Mark Hunter over at thesaleshunter.com has an interesting post titled “Why I hate CRM systems for Sales Prospecting”
The reason is simple — far too many salespeople either blame their CRM system for being so complicated that it prevents them from doing what they need to be doing. Or they use the lack of a CRM system as an excuse for not doing anything.
At Zoho, we’ve always understood this challenge. As a sales rep, your CRM system should work for you and not against you.
Which is why we’ve redesigned our CRM with a focus on simplicity and ease of use. Our main aim is to create a CRM that helps sales reps minimize the time that they spend within the CRM system. So that they can maximize the time they spend on actual selling.
Of course, we’re constantly evolving the CRM interface towards achieving this aim. And it really helps when we get feedback from our customers, telling us whether we’re on the right track.
— 5Reasons2Text.com (@5Reasons2Text) June 27, 2012
We now use Zoho CRM and adore the new interface. I wasn’t keen on the old version, but @zoho have really stepped up their game.
— Project Friday (@FridayVA) January 8, 2012
Adam Stone, CEO of D-Tools talks about how Zoho CRM helped him automate the entire sales process at his company.
And yet, of course, there’s more to CRM than just software. While we’re happy to take care of the software aspect of it, trying to ensure simplicity and ease of use, there’s a lot more that you can do at your end, to make CRM work for you.