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Since Mark Alvarez, President of La Tortilla Oven, started using Zoho all of his contacts are inline and he can actually trace all conversations instantly. In the past, Alvarez admitted he would spend minutes digging up emails just to track past conversations.

What he also loves about Zoho is the integration of all the other modules. For example all his products are integrated with customer preferences and orders. Something that would usually take five minutes to do is now taking no more than 15 seconds.

All this efficiency through an integrated CRM system has resulted in a 40 percent increase in productivity, said Alvarez who attended the Zoho user conference, Zoholics, eagerly looking forward to what’s coming next from Zoho.