Chhabra Brothers streamlines their supply chain with a custom ERP built on Zoho Creator

"We're an SME at this point, and are on the brink of becoming a big enterprise. I believe that our Zoho Creator solution will be instrumental in this."

— Ravinder Singh Chhabra, CEO, Chhabra Brothers

Created by : Chhabra Brothers

Use case : Supply chain management

Industry : Distribution

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The company

Chhabra Brothers sources building and interior materials from China, Korea, India, and Europe and supplies them in Thailand and neighbouring countries, like Cambodia, Vietnam, Laos, and Myanmar. Their experience and commitment to innovation enables architects, interior designers, and contractors to create good, high quality projects.

The challenge

Previously, the company relied on manual processes for all its sales activities. They created quotes in Excel and managed inventory through StoreHub, while Power BI and Tableau provided data analysis capabilities. This fragmented approach made it challenging to access real-time insights. Additionally, their quotation system lacked a connection to the delivery process, and they also needed to consolidate data from two subsidiaries into a centralized product database.

"We were using a couple of applications already, but as our sales team expanded we needed a solution to keep track of KPIs, record details, and analyze data. We want to be on a real-time business model, so that when we're on the go, we're able to get updated information at all times."

— Ravinder Singh Chhabra, CEO, Chhabra Brothers

To address this, they sought a unified platform that could streamline KPI monitoring, inventory management, data recording, and analysis—all while offering mobile access for on-the-go updates.

The solution

Leveraging Zoho Creator, Chhabra Brothers developed a comprehensive end-to-end supply chain management ERP. This software serves as a unified platform for managing their entire supply chain, encompassing purchasing, sales, accounting, inventory, and delivery. It has specific functionalities that cater to each team:

  • Sales: Manage customer interactions, schedule meetings, track tasks, and create sales opportunities
  • Quotations: Generate and manage quotations more efficiently
  • Warehouse: Maintain accurate inventory levels and optimize delivery processes
  • Procurement: Create purchase orders and streamline communication with vendors
  • Delivery & transport: Manage driver assignments and packing tasks, and ensure timely deliveries
  • Accounting: Automate invoicing and streamline the collections process

Additionally, they created a customer portal app that provides real-time check-in location updates upon form submission. Drivers can also check in during product deliveries. Leveraging Zoho Cliq, they send notifications to customers or vendors directly from Zoho Creator. Quotation owners can then seamlessly approve quotes or purchase orders by clicking a link within the Zoho Cliq notification, which redirects them to the relevant document in Zoho Creator. This approval is required before the workflow progresses to the next stage.



The company has implemented a streamlined inventory management process that reverses the traditional workflow. Previously, quotations and inventory were managed through two separate apps, causing confusion between the sales and inventory teams. Maintaining consistent product codes across different variations (color, size, thickness, texture, etc.) was also a challenge.

Zoho Creator has solved these issues by enabling them to create a unique code for each item up front. During the quotation process, this data is seamlessly pulled from the same system, ensuring the code remains consistent throughout the workflow, including purchase orders.

This new system has resulted in a significant 30% increase in inventory management efficiency. The company has also seen cost reductions and improved productivity. More importantly, it has fostered a systematic approach, enhancing overall working culture and accountability. There's now an effortless flow of information with minimal to no manipulation needed between stages.

"Zoho Creator has provided us the flexibility to customize the solution. There might be good readymade software out there, but with Zoho Creator, we can make a solution specific to our needs. It reflects our work culture, and we have a lot of scope to create more, as the need arises. "

— Shaharia Pavel, Operations Manager, Chhabra Brothers

Looking forward

The company is looking to unlock the full potential of Zoho Creator and explore the powerful capabilities of the Deluge scripting language. As the organization grows, they're confident that this solution can scale with their evolving needs.

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Frequently Asked Questions

What is Zoho Creator?

Zoho Creator is a low-code application development platform that allows users to create custom applications on their own, with minimal coding experience. The intuitive drag-and-drop interface empowers developers and business users to build web and mobile applications that satisfy all their unique requirements with ease.

Are applications built on Zoho Creator scalable?

Applications built on Zoho Creator are built to auto-scale—the back-end infrastructure seamlessly scales as business demand grows. Currently 14,000+ customers across 180+ countries are using over 6 million applications built using Zoho Creator, a testimony to the power of the platform.

Does Zoho Creator have a free plan?

Yes, Zoho Creator has a free plan. This plan comes with a limited feature set and only has one user, one application access, 250 MB storage, and 1,000 records. However, you have the option to upgrade to the paid plan whenever you wish.

What can I build on Zoho Creator?

Be it a task manager, a CRM, an ERP, or an application for almost any situation—you can build it on Zoho Creator. Just drag and drop elements on our visual builder and see your apps come alive instantly.

Can I build mobile apps on Zoho Creator?

Yes, the apps you build on the web run natively on PCs, tablets, and both iOS and Android mobile devices. You can also rebrand them and share it with your employees and customers instantly.

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