Custom application development

A dedicated application must meet the unique demands of every aspect of a business. Since most business owners lack familiarity with programming and app development, they take one of the two routes to get the required solution—buy packaged off-the-shelf software or pay a service company to build solutions to achieve their business goals.

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Custom application development
Custom application development

The problems with packaged software

They're generic

Packaged software is designed to cater to a broad audience, often lacking the specificity needed for individual businesses. Customization options are limited, leading to inefficiencies in meeting distinct business needs and processes.

They're rigid

Ready-made applications may not accommodate changes or additional features required by a business. The lack of access to the source code impedes the ability to modify the software independently, necessitating time-consuming interactions with vendors for alterations.

They're difficult to integrate

Integrating packaged software with existing in-house or third-party applications can be challenging. Limited integration capabilities and predefined integrations often result in additional coding and re-engineering efforts. Adding custom integrations may require vendor involvement, causing delays and constraints.

Custom app development: The traditional route

To customize software, business owners turn to the service app development team, who build apps to their specifications. However, such solutions are both cost and time-intensive, as they impose a high degree of dependence on the developers for upgrades and support. Someone unfamiliar with the business objectives may not build the final product to satisfy the actual requirements.

These problems can be overcome with an approach that allows business owners to build their own custom apps, with minimal programming and investment.

That is where low-code custom application development comes in.

Custom app development: The traditional route

What is low-code custom application development?

Low-code custom application development empowers novice developers to build and implement apps without the need for extensive programming knowledge.

It dramatically simplifies the app development approach, abstracting away all the programming that goes into it and providing app users with ready-to-use and intuitive development tools, enabling easy app development.

Low-code custom application development comes to the rescue where the one-size-fits-all dogma fails.

What is low-code custom application development?

Benefits of custom application development


Custom application development offers tailor-made solutions to adapt to evolving business needs, enhancing flexibility and efficiency in addressing specific organizational demands.


Rapid development

Custom applications fostered by low-code app development expedite development by allowing faster prototyping. Business owners can customize apps without extensive coding, reducing reliance on IT teams. This collaborative approach accelerates deployment, ensuring quick adaptation to evolving business needs.

Rapid development


The pay-as-you-need approach effectively cuts costs by eliminating expenditure incurred due to building redundant features. This approach ensures a tailored solution, directing investments precisely towards essential functionalities, reducing overall expenditure.



Custom application development, aided by low-code platforms, empowers users to create scalable applications that automatically adjust in response to changes in the user base.


A revolution in custom application development

Zoho Creator, a robust low-code custom app development platform hosted on the cloud, streamlines application creation with drag-and-drop tools and visual interfaces, minimizing the need for extensive programming. This user-friendly approach allows businesses to adapt swiftly, fostering growth, credibility, and competency without relying on app development services. Zoho Creator's intuitive design empowers users to develop tailored applications effortlessly, making app development more accessible and promoting innovation in business operations.

Features of custom app development

Straightforward UI

Build apps from scratch by just dragging and dropping dashboard elements, which help the end user understand their custom apps easily.

Lucid display

Present data in a clear and demarcated way with display options like forms, reports, charts, and pages to enhance clarity in conveying data.


Modify and refine unique apps on the go with minimal scripting, either in free-flow mode or with the guided, drag-and-drop ease of the Script Builder.


Avoid repetitive tasks and make more room for innovation. Zoho Creator's novel scripting language, Deluge, can help automate most recurring business processes through easy scripting.


Utilize roles and permissions to control access and ensure the security of users are in place for a robust and protected system.

Cross-platform usability

Develop and access apps across different operating systems, like Android and iOS, for enhanced accessibility and versatility.

Types of application development

  • Web application development
  • eCommerce development
  • Mobile app development
  • IoT (Internet of Things) application development
  • Cross-platform app development
  • Augmented reality (AR) and virtual reality (VR) app development

Custom mobile app development

Under custom mobile app development, mobile devices have made it easier for employees to work remotely or on the go, improving their productivity in the field.

This custom application development service aids in developing personalized mobile apps without requiring skilled mobile app developers. The custom mobile app development process empowers business owners to construct their ideal mobile app with minimal coding and effort.

The custom mobile application boasts unique features and benefits mirroring those of custom web application development for a seamless experience. The pivotal role of custom mobile app development is offering businesses customized solutions for both Android and iOS apps.

Custom mobile app development

Features of custom mobile application

Device integration

Custom mobile apps use device-specific features such as GPS, camera, and push notifications, providing a more tailored and integrated user experience compared to web apps.

Offline functionality

A mobile app's ability to function offline allows users to access certain features and data even when there is no internet connection. This is a distinct advantage over web apps that typically require continuous online access.

Touch gestures and interactions

Custom mobile apps optimize touch gestures such as swiping, tapping, and pinching. This enhances user engagement and responsiveness, which is not as seamlessly achievable in custom web apps.

App store distribution

Distributing mobile apps through app stores provides a centralized and trusted platform for users to discover, download, and update applications. Custom web apps typically rely on website access.

Platform-specific design

Designing a custom mobile app involves incorporating platform-specific UI/UX elements, adhering to the guidelines and aesthetics of iOS or Android. This ensures a native feel that may differ from the design of a custom web app.

Push notifications

A mobile app can send push notifications to keep users informed and engaged even when the app is not actively in use. This real-time communication feature is not as readily available or effective in custom web apps.

Optimized performance

Optimizing performance on specific devices is a key aspect of custom mobile app development, boosting and maximizing hardware capabilities. In this type, optimization is focused on handheld devices rather than the web, ensuring tailored experiences and functionalities for mobile users.

One platform for all your needs

App development

Build and deploy business apps quickly and effortlessly using a powerful platform for seamless application development.

Project management

Effortlessly organize and manage projects, ensuring efficiency and successful outcomes with minimal tracking and maximum results.

Workflow management

Easily create and manage workflows, whether from scratch or using prebuilt templates, simplifying complex processes for improved efficiency.

Case handling

Efficiently manage and track support requests, ensuring streamlined and effective ticketing processes that enable proper management and analysis.

Process automation

Optimize information flow by automating repetitive tasks and enhancing efficiency across multiple departments for streamlined and predictable operations.


Foster teamwork and interdepartmental collaboration, creating a productive environment that contributes to smoother operations and superior results with custom app development.

Who is Zoho Creator for?

A wide range of businesses utilize Zoho Creator for digital transformation, from a cottage industry making coir-based furniture to million-dollar enterprises using custom app development. Zoho Creator can be used in any industry for any business looking to build custom apps with minimal programming and investment. Make your first custom app now.

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Frequently Asked Questions

What distinguishes a mobile app development company from a custom app development company?

A mobile app development company specializes in creating applications for mobile devices, while a custom app development company focuses on building tailored software solutions that address specific business requirements, encompassing both mobile and web applications.

What advantages does custom app development offer over generic app development?

Custom app development enables businesses to craft applications tailored to their distinct needs, ensuring superior flexibility, scalability, and adaptability compared to generic app development. Generic app development provides prebuilt solutions with restricted customization, lacking the tailored features of custom development.

How does Zoho Creator simplify the app development process?

Zoho Creator simplifies the process of building custom apps through a user-friendly interface, drag-and-drop functionality, and minimalistic scripting. This allows users to create both web and mobile apps with ease, reducing the complexities associated with traditional development methods.

Can a custom mobile app developed with Zoho Creator be used across different operating systems?

Yes, you can access applications developed on Zoho Creator seamlessly across the web, iOS, and Android.

How does Zoho Creator ensure the security of custom mobile applications?

Zoho Creator prioritizes security through roles and permissions, allowing businesses to control and enforce granular access to their custom applications built on the platform. Ensuring sensitive data remains secure and granting access only to authorized personnel enhances overall application security. Zoho Creator provides custom mobile application security by offering robust access control features, enabling businesses to enforce granular permissions, adhering strictly to global security standards, and enhancing overall data protection.