Your employees are your best brand ambassadors
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Who better to convey your value to the world than the people who worked to build that value?
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Whether it's an award won by your organization or a new product release, create content on Zoho Connect for employees to share on social media.
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There's a reason that 31% of high-growth firms have a formal advocacy program.
Consistently expand your brand's visibility, without increasing your budget
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Add a face to your brand—or, in this case, several—to make it easy for people to trust you.
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Encourage your employees to become those faces and cost-effectively boost your marketing ROI.
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Admins or those responsible for the advocacy strategy can control what type of information should be shared and which social media platform to use.
Impact on work culture
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Give employees a chance to represent the company and increase their involvement, engagement, and understanding of company's values.
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Deepen trust between members across hierarchies. When there's mutual trust and respect, employees feel valued.
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Allow them to be brand ambassadors and encourage their sense of purpose and contribution to the overall company vision.
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Foster an open and cohesive culture.
