How Nature Foody to Your Skinovercame security breach and grew5x stronger by revenue and brand name.
CEO, Nature Foody to your Skin
Nature Foody to your Skin was founded with an aim to provide chemical free beauty at an affordable price. Such green brand wagons are not new to the market. Although there are different existing brands along the same lines and few other imposters, if they have the word "organic" labelled on the product, their price tags are always hiked up.
Through word of mouth and organic influencers, her Instagram followers grew. For a company that makes an annual revenue over 6 crores, it became hectic to manage her business on Instagram and she was in need of more manpower. That's when she decided to open an online store.
From a complete non-tech background, she approached a website developer who agreed to set up my website for ₹70,000. She was also charged ₹1000 more whenever minor edits were made to the website, like adding a product or a description.
Since the website was built from scratch, the developers somehow managed to find a loophole to steal data. They were keeping track of how many orders she got everyday, her revenue and its growth. Her customers started getting mailers degrading her brand and offering similar products at a very low price. Eventually she had to shut the website down and look for other platforms. A friend of hers introduced her to Zoho Commerce.
The on-boarding process was smooth as Zoho's support engineers were personally helping them to set it up. We offered solutions to all the problems she was facing from the beginning.
Results and benefits
- With access to her sales stats, she was able to structure her marketing plans.
- Has all the features she needs to sell globally.
- Highly secured website with streamlined order management.
- GST ready invoice.
- Tax rule configuration.
- Shipping zones for countries that she wanted to ship her products along with its respective delivery charges.
- 50% increase in revenue.
I love the way your people helped us get back online in such short duration merely with your support and guidance.