How do customers earn loyalty points in Zoho Commerce?

Customers earn loyalty points automatically on purchases based on the Points Redemption Rules you configure in your Loyalty Program. Go to Settings > Setup & Configurations > Loyalty Program to set this up.

Earning points:

Under Points Redemption Rules, choose a Loyalty Type:

Single Criteria — Customers earn a fixed number of points for every specified amount spent (e.g., 1 point for every INR 100).
Multiple Criteria — Set different earning rates based on order value ranges.

Set the Amount per Point to define the monetary value of each point when redeemed.

Loyalty Program Preferences:

From the Preferences tab, you can also configure the following options:

Allow users to adjust the loyalty points of customers — Admins can manually add or deduct points.
Round off the loyalty points to the nearest whole number — Points are rounded to avoid fractions.
Deduct loyalty points when items are returned — Points earned on returned items are deducted.
Restrict awarding loyalty points when it is redeemed — Customers do not earn points on the portion of an order paid using loyalty points.
Exclude the tax amount while calculating loyalty points — Tax is not counted towards points-earning order value.