## Zoho Commerce Help Documentation Index Access the complete documentation index at: https://www.zoho.com/commerce/kb/llms.txt Use this file to discover all available documentation pages before proceeding. [Back](../) # What are brands used for? **Brands** help group items. They help organize your catalog and let customers filter and browse items by brand in your online store. You assign a brand on the item and can add new ones via **Manage**.