Stay connected with customers through automated email flows

Connect your online store to Zoho Campaigns and automate your promotional and follow-up emails, allowing you to engage customers effortlessly and increase sales.

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Zoho Commerce and Zoho Campaigns integration dashboard

Why integrate
Zoho Commerce with Campaigns?

Automate abandoned cart recovery

Challenge

A significant number of online shopping carts are abandoned, representing substantial lost revenue if not addressed.

Solution

This integration helps set up a series of automated abandoned cart reminder emails based on specific conditions, effectively re-engaging customers and converting lost sales.

Automated abandoned cart recovery emails

Enhance post-purchase engagement

Challenge

For many ecommerce businesses, opportunities to cultivate customer loyalty and encourage repeat purchases are often missed after an initial sale.

Solution

With this integration, configure automated purchase follow-up emails that can showcase related products, nurture relationships, and drive future sales.

Post-purchase engagement and follow-up emails

Streamline promotional campaigns

Challenge

Sending targeted promotions, product news, or newsletters to a wide audience can be a manual and slow process.

Solution

The Zoho Commerce and Zoho Campaign integration lets you send various promotional emails easily, including sales announcements, newsletters, and other informational communications, directly to relevant customer segments.

Streamlined promotional email campaigns

Deep customer segmentation

Challenge

Mass marketing often misses the mark because customers seek personalized offers that match their unique needs, not generic messages.

Solution

With this integration, segment customers using detailed information like items purchased, total spending, number of orders, and recent activity. This allows for the delivery of highly personalized and effective marketing that resonates with each customer.

Deep customer segmentation for personalized marketing

Automated customer engagement workflows

Challenge

Managing customer journeys and re-engagement strategies without automation can be a complex, time-consuming task, frequently resulting in lost connections.

Solution

This integration helps automate customer re-engagement, which ensures continuous, timely interactions at every crucial step of the sales funnel.

Automated customer engagement workflows

Frequently asked questions

  • Log into your Zoho Commerce admin panel, navigate to Settings > Integrations, find Zoho Campaigns, and click "Connect." You'll be prompted to authorize the connection, just click "Allow Access" and both platforms will sync automatically.
  • Customer names, email addresses, purchase history, order values, product preferences, cart abandonment data, and browsing behavior all sync in real-time. You can use any of this data to create segments and personalize your campaigns.
  • Yes. Once connected, you can create automated workflows in Zoho Campaigns that trigger when a customer abandons their cart. The workflow has access to cart contents, product images, and pricing, so your emails can show exactly what they left behind.
  • Yes. Every campaign in Zoho Campaigns shows ecommerce metrics like total orders generated, revenue attributed, average order value, and conversion rate. You can see exactly which email campaigns drive the most sales.
  • Yes. Zoho Campaigns includes A/B testing, preview modes, and the ability to send test campaigns to specific email addresses. You can also create small test segments from your Zoho Commerce customers to validate campaigns before full deployment.
Zoho Commerce + Zoho Campaigns
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