Today, it gives me a great deal of satisfaction that I chose Zoho Commerce over other ecommerce platforms. After we began using Zoho Commerce, we integrated the store with other Zoho products as well. We have been able to add a higher degree of professionalism in our everyday business running it on Zoho. We have seen a lot of improvement in the way we work
- Sanjeev Bali
Founder, The Magic Balloons Store
The Company
The Magic Balloons Store began its ecommerce store in 2020. Founded by Sanjeev Bali, the store initially started work with basic themes for its products. Soon, as demand started going up, they added various other themes to the ecommerce store and began custom printing balloons. Today, they have a range of more than 200 products in the ecommerce store and print over 2.5 million balloons every year.
The Challenge
Before using Zoho Commerce, Sanjeev says he ran The Magic Balloons Store on a separate B2B website. Some business was also done through Facebook pages. "We had to put in a lot of effort to sell our products on various static and dynamic sites. We also found it difficult to handle aspects like SEO and promotion." Sanjeev began using Zoho Books for his business and felt that moving the website to Zoho as well would be a good idea.
Solution and Benefits
"Zoho Books proved to be an easy-to-use product even for a layman," Sanjeev says. He soon created an online store for The Magic Balloons on Zoho Commerce. "Today, it gives me a great deal of satisfaction that I chose Zoho Commerce over other ecommerce platforms. After we began using Zoho Commerce, we integrated the store with other Zoho products as well. We have been able to add a higher degree of professionalism in our everyday business running it on Zoho. We have seen a lot of improvement in the way we work. Our inventory, shipping, and finance are well organized. It has made our job easier."
Apart from Books and Commerce, Sanjeev says he has also been using Zoho Inventory, SalesIQ, Zoho Social, Zoho CRM, and Zoho Campaigns. "Zoho Commerce is an easy-to-use software tool. We built this site step by step. Quite often we tried, failed, and then succeeded. Since I am not a technical person, I sought help from Zoho Commerce support several times to build this site. I'm still learning. All the content and product pictures used in the website have been developed by our team."
The Road Ahead
Party planning is a booming business today. "Now we see that the customers are more focused on theme-based parties," Sanjeev says. "They are more than happy to spend on these theme-based parties irrespective of their age. The creativity we see nowadays in building these themes is simply amazing and it adds on to the celebrations." Sanjeev wants to take Magic Balloons to the top of the industry. "We want to expand our horizons to meet every person's requirement when it comes to gifting and balloons."
To learn more about The Magic Balloon Store, visit their website.