Commerce Insights

The pandemic has worked as a catalyst to propel many business models, especially ecommerce. Within the ecommerce world, dropshipping has gained popularity in recent years. A 2018 study predicted...

In December 2020, Zoho Commerce partnered with Google to bring features such as free listing on Google surfaces for Zoho customers, and to help small and medium businesses build their online presence. Under...

Emails are the cornerstone of successful marketing, no matter the size of the business. 81% of SMB's rely on email marketing as their primary source of customer acquisition, and more than two-thirds...

Pricing is a vital part of a business's strategy. Traditionally, businesses in competitive markets have relied on it to defend and grow their market share. Successful businesses inevitably get pricing "right"...

Search Engine Optimization (SEO) is the process of crafting the content of a website to increase its visibility on relevant search results. Since the way search engine algorithms "read" sites is constantly...

The million-dollar question: how are customers really making buying decisions on your ecommerce website? Whether website visitors already know your brand or are exploring product categories, the answer to this...