array:2 [ "prev_term" => array:3 [ "id" => "320" "term_path" => "/glossary/newsletter.html" "name" => "newsletter" ] "next_term" => array:3 [ "id" => "322" "term_path" => "/glossary/online-to-offline-business.html" "name" => "o2o (online to offline) business" ] ]
Essential ecommerce terms to grow your online store.
O2O (offline to online) refers to a business model where offline interactions drive customers to engage with a brand’s online presence. This strategy encourages customers to continue their journey online via websites, ecommerce platforms, or mobile apps by using physical touchpoints such as in-store visits, printed ads, or events. This model provides greater convenience and helps conventional brick and mortar businesses reach a wider audience online.
