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    "term_path" => "/glossary/customer-attrition.html"
    "name" => "customer attrition"
  ]
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    "id" => "284"
    "term_path" => "/glossary/customer-lifetime-value.html"
    "name" => "customer lifetime value (clv)"
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Customer journey Archives | Zoho Commerce

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Ecommerce Glossary

Essential ecommerce terms to grow your online store.

Ecommerce Glossary

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Customer journey

Customer journey is the path a customer takes from initial awareness to final purchase.