Target and engage your audience—all about your email list
"Quality food provides nourishment to body and quality email list provides nourishment to your email campaign."
Email list building starts with multiple questions in mind such as,
1) Who is my target audience?
2) How to build my email with quality subscribers?
3) How to customize my email list for a personalized engagement?
4) How to retain the quality of the email list?
Watch the recorded webinar below to uncover the answers to these questions and learn all about building an organic email list from scratch.
Q1: How to know about demography, taste and preference such as gender, food choice, etc. of my customers to frame a personalized email marketing strategy?
A1: Make use of various virtual tools that aid in better customer understanding such as, keyword research, social media insights, survey etc to collect details such as gender or food choices of your customers.
Apart from these, you can make use of long form templates to collect more details about customers. The long form templates can also be further customized to suit your brand, by changing the design, text etc.
Navigate: Contacts>Signup Forms>Create Forms>Choose Template>Embedded Forms>Long Forms
Q2: What is the difference between chain and child campaigns?
A2: A chain campaign allows you to retarget the recipients of previously sent campaigns, based on their opens or unopens and a child campaign allows you to send a new email campaign to your recipients based on their actions in the parent campaign.
In case of chain campaigns, you can create as many campaigns as you want, in order to achieve the desired results but a child campaign ends with a single email which is sent after a parent campaign.
Q3: Is it possible to sync contacts from Contact Manager into Zoho Campaigns?
A3: Yes, you can easily sync contacts from Zoho Contacts and build your email list with Zoho Campaigns.
You can also sync data from multiple other platforms such Zoho CRM, Zoho Meeting, LinkedIn, Shopify, SurveyMonkey, etc. by navigating yourself to Contacts>Sync Services > Select the platform you want to sync data from.
Q4: How to share downloadable with the customers after the form submission?
A4: The main usage of embedding a form in your website using Zoho Campaign is to provide value to your prospective audience and in turn build an organic email list.
You can build your email list with the help of details shared by your prospective audience through a form submission. So, upon form submission, you can further share the downloadable with them through email by activating workflow which will automatically trigger an email that contains downloadable documents.
Q5: Is it possible to send automatic emails from a blog post?
A5: You can automatically send an email update about your recent blog post to your subscribers through RSS (Really Simple Syndication) Campaigns.
With the help of RSS Campaign, you can create an RSS-to-email campaign using RSS Merge Tags. These tags fetch the data from RSS feed and create content as a summary text that can be sent as a periodic email campaign to your subscribers. According to your need, you can decide the time period when you want to trigger the email, the frequency at which you want your emails to be triggered and customize the layout of your email.
Q6: How to get a report about the subscriber's quality level?
A6: The subscriber's quality level can be identified based on their level of interaction with your email campaign. Setting up a contact score for every positive or negative action taken by your subscribers helps in analysing the quality level of the subscribers.
So, the total score obtained by each subscriber gives out a complete report about the subscriber's quality level.
Also, make use of list-based reports, which will help you in analysing the activity of subscribers in a particular list.
Q7: Is the usage of the company email address or no-reply email address considered as email marketing best practices?
A7: One of the main objectives of email marketing is to improve personalized engagement with customers. So, any activity that deviates from this objective should not be considered as an email marketing best practice.
The no-reply email address restricts the engagement from the customer's end and hence should be avoided.
Also, an email campaign sent to generic email addresses, for example, info@, restricts personalized engagement. Since generic email addresses are usually used to address a group of people and hence it should also be avoided.
So, usage of authentic domain names alone is considered as an email marketing best practice for improved, deliverability and personalized engagement.
Q8: What does submission and conversion report convey under a particular signup form report?
A8: Signup form report lets you view and analyse multiple actions undertaken by various contacts who have signed up for your email campaign through your signup forms.
The submission category under the signup form report conveys, the number of contacts who have submitted their data via your signup form but have not confirmed their subscription yet.
The conversion category under the signup form report conveys, the number of contacts who have confirmed their subscription and have been added as contacts to your mailing list.
Confirmation made by contacts through double opt-in is the major key that shifts them from submission category to conversion category.
Q9: Is it possible to send automated emails to Eventbrite contacts such as confirmation email, thank you email, etc.?
A9: Yes, it is possible. Once you have synced contacts from your Eventbrite account to a particular email list, you can trigger automated emails such as thank you email or follow up email, with the help of autoresponder or workflow features.
Navigate: Dashboard > Automation> Autoresponders > Create Autoresponder
Navigate: Dashboard > Automation> Workflow> Create Workflow
Apart from this you can customize, design and automate your entire email marketing strategy using workflow.
Q10: Can we embed Popup form code inside WordPress?
A10: Yes, you can embed Popup form code inside WordPress, with the help of Zoho Campaigns plugin for WordPress. After plunging in Zoho Campaigns Plug with your WordPress account, you can create a mailing list based sign-up form which can be embedded in your website/blog using a shortcode.
Q11: Double Opt-In vs. Single Opt-In: Which is one is better?
A11: The best way to obtain maximum results from your email marketing effort is to build an organic email list. An organic email list can be only be created with the help of quality subscribers.
Quality subscribers are those who hold authentic email addresses and they volunteer themselves to be part of your email list. Such subscribers provide a strong confirmation to be part of your email by entering it through Double Opt-in.
So, double opt-in should be preferred to build an email list with organic subscribers.
Also, learn multiple other reasons to choose double opt-in over single opt-in.
Q12: Primary list that includes multiple contacts with multiple tags VS list segmented into multiple segments. Which one is commonly recommended?
A12: It is always preferred to customize your email list to send a personalized email campaign. The first step to customize your email list is to segment your primary email list into multiple categories. Segmentation helps to differentiate subscribers based on common category such as geographical area, demography, psychography, etc.
The next step to further customize the segmented list is to differentiate one particular subscriber from another subscriber with the help of Contact Tags.
So, to effectively manage subscribers it is always preferred to first segment your primary list and then add contact tag to subscribers in segmented lists for personalized engagement and effective contact management.