- #Episode 11
Design trends and best practices for perfectly crafted emails ft. Paul Airy
Being one of the most effective marketing channels, email marketing requires a lot of effort in capturing the attention of recipients. For this, you'd need to understand the basic design guidelines and best practices for emails. Paul Airy has been an email designing expert for the last 10 years and he is here to talk about email design and its importance along with some best practices to craft perfect emails to your recipients.
- #Episode 10
11 email marketing best practices for 2021 ft. Kath Pay
Email marketing trends tend to change every year. So, it's important that we know and understand the latest trends in order to maximize our email marketing results. Kath Pay is an email marketer with an experience of over 22 years in the email marketing field and CEO of Holistic Email Marketing. She joins us today to help us understand a few email marketing best practices for 2021.
- Episode #9
Email deliverability best practices for B2B email marketing ft. Lori Blair
In order to maximize email deliverability and inbox placement, we need to follow certain best practices. Lori Blair of Validity Inc. is a solutions consultant helping email marketers in their endeavours to maximize their email deliverability and inbox placement and is joining us today to share some of her findings on email deliverability.
- Episode #8
Finding the inbox of Gmail recipients ft. Sridhar Chandran
Before sending an email campaign, it's important to know about the specifics of email deliverability for all the email service providers. In this episode of Expert Diaries, Sridhar Chandran, an anti-spam and email deliverability expert with over 13 years of experience, talks about Gmail and how email marketers can work on sending email campaigns to recipient inbox.
- Episode #7
Hit Refresh: Email marketing for the modern times ft. Jason Rodriguez
It's important to find the right balance of elements in email marketing campaigns because we care about our brand, customers, and the whole email experience. Jason Rodriguez of Litmus is a marketer, writer, email geek, teacher, and product evangelist, and he joins us to explain how modern email marketing strategies can achieve that balance during the current times.
- Episode #6
The complete guide to small business email marketing ft. Gail Gardner
Small business owners are popularly using email as a channel to establish a brand presence and nurture potential customers. Gail Gardner, a small business strategist and the founder of GrowMap, joins us to discuss how small businesses can successfully adopt email marketing.
- Episode #5
Building a strong educational community with email marketing ft. Bri & Elaine
Email marketing empowers educational institutions by helping them build a strong student network, connect with faculty and alumni, and increase admission requests (and thus overall engagement). Bri Loesch and Elaine Armbruster from The Ohio State University join us to list some best strategies for email marketing campaigns based upon their own experiences.
- Episode #4
Things to know while designing your email campaigns ft. Anne Tomlin
As marketers, it's important to understand how to design responsive emails that convert. Anne Tomlin, the founder of Emails Y'all, is an expert in HTML email coding and a designer who stays up-to-date with all the latest design trends. She joins us to talk about key points to remember while designing email campaigns.
- Episode #3
Aligning marketing and sales to increase new customers ft. Jeff Davis
From finding the best leads to nurturing and converting them, marketers and sales reps share many similar goals. Jeff Davis, founder of JD2 Consulting Group, joins us to discuss how marketing and sales alignment can help businesses increase new customers and revenue.
- Episode #2
Effective email marketing strategy ft. Russell Dawson
Emails can be used in all stages of the lead-to-customer cycle, hence they're an essential component in a marketer's toolkit. Russell Dawson, Founder of Email Rut and an email marketing expert for more than a decade, joins us to talk about strategies marketers need to use to grow their email marketing ROI.
- Episode #1
Everything about email templates and design ft. Ted Goas
Design and development are integral components of an email campaign. They're also definitely the most time-consuming ones. Principal product designer Ted Goas, joins us to discuss email design systems and how to build one for your brand, as well as to share personal anecdotes. He also gives design best practices for email newsletter templates.