Latest Podcasts

  • #Episode 18

    The future of email marketing: Customer experience and personalization ft. Ralitsa Minkova

    Most marketers rely on email marketing for their business strategy. In order to reap more benefits with the help of email marketing, you should keep up with best practices and trends for your business in 2023. In our recent Expert Diaries session, we had Ralitsa Minkova with us. She is a well-known email strategist and copywriter who works with customer-centric brands to improve their email marketing journey and she focuses on empathy-based relationship marketing. She's been in the email marketing industry for quite some time. In this session, Ralitsa walks us through a few best practices and tips that we can try as we strategize and plan for the email marketing of 2023 with respect to customer experience and personalization.

  • #Episode 17

    Email marketing —The holiday season and beyond ft. Dela Quist

    The holiday season and the period after are often considered challenging phases for email marketers. Dela Quist enlightens us more on email marketing pertaining to this time of the year.

  • #Episode 16

    How will Apple MPP and BIMI change email marketing ft. Sarah Connolly

    Personalization and security are two areas in email marketing that are changing so rapidly. Let's check how BIMI and Apple MPP helps email marketers get better reachability and engagement in the current times.

  • #Episode 15

    Email marketing in the world of ecommerce ft. James Gurd

    Episode no. 27, of Expert Dairies, a show where we connect and discuss email marketing with industry experts, help you find crucial answers on ecommerce email marketing. Joining us this time is James Gurd, an independent ecommerce consultant from the UK with more than 16 years of experience in the industry.

  • #Episode 14

    LinkedIn Live on holiday email marketing ft. Samar Owais

    Got queries related to holiday email marketing and not sure whom to ask?" This was the question that we asked our social media following friends and they poured in questions one after the other. We were joined by Samar Owais, SaaS & eCommerce Email Strategist and Copywriter, on a LinkedIn Live to answer those questions. Listen to our conversation and learn all things email marketing for this holiday season.

  • #Episode 13

    Holiday email planning for 2021

    The holiday season is a great time to boost ROI using email marketing. It is probably one of the busiest times of the year and a lot of marketers plan holiday emails well ahead to stay in the holiday season email marketing race. Nikki Elbaz, a copywriter and email strategist, talks about the tips and strategies that will help email marketers plan and run their holiday email campaigns for 2021.

  • #Episode 12

    Best practices for email list management ft. Brian Minick

    How you manage the contacts in your mailing list is an important factor that determines the success of your email marketing activities. Email list management will help you to send more targeted emails to your contacts. Brian is the Chief Operating Officer of ZeroBounce and he has a decade of experience in operating and system administration. In this episode he will be sharing tips and best practices that will help you in managing your email lists efficiently.

  • #Episode 11

    Design trends and best practices for perfectly crafted emails ft. Paul Airy

    Being one of the most effective marketing channels, email marketing requires a lot of effort in capturing the attention of recipients. For this, you'd need to understand the basic design guidelines and best practices for emails. Paul Airy has been an email designing expert for the last 10 years and he is here to talk about email design and its importance along with some best practices to craft perfect emails to your recipients.

  • #Episode 10

    11 email marketing best practices for 2021 ft. Kath Pay

    Email marketing trends tend to change every year. So, it's important that we know and understand the latest trends in order to maximize our email marketing results. Kath Pay is an email marketer with an experience of over 22 years in the email marketing field and CEO of Holistic Email Marketing. She joins us today to help us understand a few email marketing best practices for 2021.

  • Episode #9

    Email deliverability best practices for B2B email marketing ft. Lori Blair

    In order to maximize email deliverability and inbox placement, we need to follow certain best practices. Lori Blair of Validity Inc. is a solutions consultant helping email marketers in their endeavours to maximize their email deliverability and inbox placement and is joining us today to share some of her findings on email deliverability.

  • Episode #8

    Finding the inbox of Gmail recipients ft. Sridhar Chandran

    Before sending an email campaign, it's important to know about the specifics of email deliverability for all the email service providers. In this episode of Expert Diaries, Sridhar Chandran, an anti-spam and email deliverability expert with over 13 years of experience, talks about Gmail and how email marketers can work on sending email campaigns to recipient inbox.

  • Episode #7

    Hit Refresh: Email marketing for the modern times ft. Jason Rodriguez

    It's important to find the right balance of elements in email marketing campaigns because we care about our brand, customers, and the whole email experience. Jason Rodriguez of Litmus is a marketer, writer, email geek, teacher, and product evangelist, and he joins us to explain how modern email marketing strategies can achieve that balance during the current times.

  • Episode #6

    The complete guide to small business email marketing ft. Gail Gardner

    Small business owners are popularly using email as a channel to establish a brand presence and nurture potential customers. Gail Gardner, a small business strategist and the founder of GrowMap, joins us to discuss how small businesses can successfully adopt email marketing.

  • Episode #5

    Building a strong educational community with email marketing ft. Bri & Elaine

    Email marketing empowers educational institutions by helping them build a strong student network, connect with faculty and alumni, and increase admission requests (and thus overall engagement). Bri Loesch and Elaine Armbruster from The Ohio State University join us to list some best strategies for email marketing campaigns based upon their own experiences.

  • Episode #4

    Things to know while designing your email campaigns ft. Anne Tomlin

    As marketers, it's important to understand how to design responsive emails that convert. Anne Tomlin, the founder of Emails Y'all, is an expert in HTML email coding and a designer who stays up-to-date with all the latest design trends. She joins us to talk about key points to remember while designing email campaigns.

  • Episode #3

    Aligning marketing and sales to increase new customers ft. Jeff Davis

    From finding the best leads to nurturing and converting them, marketers and sales reps share many similar goals. Jeff Davis, founder of JD2 Consulting Group, joins us to discuss how marketing and sales alignment can help businesses increase new customers and revenue.

  • Episode #2

    Effective email marketing strategy ft. Russell Dawson

    Emails can be used in all stages of the lead-to-customer cycle, hence they're an essential component in a marketer's toolkit. Russell Dawson, Founder of Email Rut and an email marketing expert for more than a decade, joins us to talk about strategies marketers need to use to grow their email marketing ROI.

  • Episode #1

    Everything about email templates and design ft. Ted Goas

    Design and development are integral components of an email campaign. They're also definitely the most time-consuming ones. Principal product designer Ted Goas, joins us to discuss email design systems and how to build one for your brand, as well as to share personal anecdotes. He also gives design best practices for email newsletter templates.