Report Summary

Report Summary

A campaign's report summary includes real-time campaign data, campaign reach metrics, opens by time, and opens by location, giving you an overview of how well that campaign has performed.

Quick links 

Realtime campaign data

Our realtime data reports analyze a great deal of information and present it in an easily digestible format for you. Let's take a look at what each of these data elements can tell you about your email campaign

Unique opens - Number of individual recipients who have opened your email campaign.

Total opens - Total number of times your email campaign was opened.

Here is an example:

Number of times Ari opened your email - 4

Number of times Eli opened your email - 3

Number of times Cameron opened your email - 2

Total Opens - 9

Unique Opens - 3

Unique clicks - Number of recipients who have clicked links or buttons in your email campaign. 

Total clicks - Total number of times recipients have clicked links or buttons in your email campaign.

Bounces - Number of email delivery attempts that failed.

Click-to-open rate (CTOR) - This metric displays the rate of subscribers who opened your email campaign compared to how many clicked the links in it. CTOR is calculated by dividing unique clicks by unique opens.This metric is an important indicator of your campaign's effectiveness. 

Complaints - Number of recipients who have lodged a complaint against your email campaign.

Campaign reach

Here, you can get insights into your campaign's overall reach, through both email and social media.

Opens by time

This graph highlights which times experience the maximum number of opens. Scheduling your email campaign to be sent out at the optimal time can have a huge impact on your open rates, increasing the effectiveness of your campaign. This graph, helps you decide the optimal time to send your email.

Opens by location

This geographical map allows you to see where exactly your emails are being opened. This lets you track opens by location and use that data for segmentation. 

Benefits

You can view the exact number of subscribers who successfully received and opened your email campaign by hovering over the country. It is a great way to know where the majority of your customers are located.You can use this data to run targeted marketing campaigns in those locations where maximum response is recorded.

Note

  • If one recipient opens the same campaign in two different locations, opens will be displayed at both locations, whereas the unique open count would remain one.

Mass update fields

You can mass update a specific field for subscribers who have opened an email campaign from various countries.

To mass update subscribers:

  1. From the Navigation toolbar, choose Reports and select Sent Campaigns.
  2. Click the email campaign, you wish to mass update the subscribers.
  3. Under Report Summary, go to Opens by Location and then click Recipients based on Locations.
  4. Select a country from the drop-down menu on RHS.
  5. Now, Click the Mass Update icon.

  6. A pop-up will appear where you need to fill out the following information:
    • Select the field from drop-down menu, you wish to update.
    • Specify a value for the field to be updated.
    • Click the Proceed button and then Update to confirm changes.

Export subscribers

You can export your subscribers in any format so that it provides a backup for your database.

To export the mailing lists:

  1. From the Navigation toolbar, choose Reports and select Sent Campaigns.
  2. Click the email campaign, you wish to export subscribers.
  3. Under Report Summary, go to Opens by Location and then click Recipients based on Locations.
  4. Select a country from the drop-down menu on RHS.
  5. Now, click the Export Subscribers icon.

  6. In Export Mailing List page, do the following:
    • Filter by Date – Select a time to export subscribers based on activity
    • Select fields to be exported – Select the checkbox fields to include additional information.
    • File Name – Give a name to the file to be exported.
    • Click the format (CSV, TSV, XLS, JSON, etc.); you want to export the file.

Subject and sender details

This section provides a preview of your campaign and gives you a quick rundown of the campaign's subject and sender details.

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