Activity-based Workflow

Activity-based Workflow

This workflow's trigger is based solely on subscriber activity. These are pre-definable workflows that can be invoked for any entity, including signup forms, campaigns, and more. 

User scenario 1

Jane has embedded signup forms in her website, blog, and Facebook page. She now wants to categorize her subscribers by country so that she can send separate series of campaigns to them. Subscribers enter her mailing list through these signup forms. She creates three activity-based workflows, one to segment US based subscribers, one to segment Japan based subscribers and the other for Australian subscribers. She defines 'Add to another list' as the action for each workflow. She associates the three signup forms with these three workflows. Hence, she now has three different mailing lists each holding subscribers belonging to the three different countries to whom she can send targeted campaigns. 

User scenario 2

Now that Jane has categorized her subscribers by country, she decides to send them three different email campaigns each having content specific to country. She wants to categorize subscribers who open the campaign and send them an automated series of campaigns using an autoresponder. She creates an activity-based workflow and defines 'Add to another list' as the action. She then associates each of the three campaigns with this workflow and sets the criteria as 'Campaign opens'. Thus every time there is a campaign open, the subscriber will be added to a new list. Now she creates a signup based autoresponder for this list to send them an automated series of promotional campaigns.

Create an activity-based workflow

  1. From the Automation tab choose Workflow
  2. Click on Create Workflow button present at the top-right corner of the screen.
  3. Hover over Activity-based Workflow and click Create New.
  4. Provide the following information:
    • Name for the workflow for your reference in the future.
    • Set up criteria defining the conditions with which your subscribers should be categorized. You can set up to six criteria and set the criteria pattern as of your choice.
      Note: It is not mandatory that you define this criteria as subscriber activity is the primary trigger for the workflow.
    • Select an action to be performed. You can select any number of actions:
      • Add subscribers to another list: Subscribers who meet the criteria will be added to another mailing list that you specify. If necessary, you can create a new mailing list.
      • Push to Zoho CRM the subscribers that meet the criteria. You can either push all subscribers to Zoho CRM or update just the existing subscribers' Campaigns related information in Zoho CRM. To push subscribers, you will have to configure mapping with your Zoho CRM account.
      • Update fields of the subscribers who meet the criteria. Select the field to be updated and provide a value for the field. You can choose to update any number of fields. In update field you can do one of the following:
        • Text fields: Overwrite the existing text value or append text to the existing value.
        • Integer fields: Overwrite the existing integer value or add or subtract an integer from existing value.
        • Date and time fields: Overwrite the existing date and time with any value or update to the date and time when the action occurs.
      • Add subscriber score to subscribers that meet the criteria. Select a score to be added.
  5. Activate the workflow immediately or Save as Draft for use in the future.

Activity-based workflows can be activated and invoked from other entities that includes email campaigns and signup forms. Active workflows can only be associated with entities. You can associate a single workflow with any number of entities. 

Associating activities

Associate with an email campaign

Select the intended campaign. From the campaign summary, select from among the active workflows listed for each email action under Workflow Setup. 
You can also associate an activity-based workflow when creating your campaign. In the Review step of the campaign creation process, select the workflow for opens and clicks under Workflow Setup.

Associate with a signup form

  1. Select the intended signup form.
  2. Click Automation Tools and select Push to workflow.
  3. Click Select Workflow and select the desired activity-based workflow from the dropdown list to associate to the signup form.
  4. Click Associate.

Workflow reports

You can view reports for any active workflow. To view reports:

  1. From the Navigation toolbar, choose Automation and select Workflow.
  2. Select the workflow for which you want to view reports.
  3. Select the Associated Entities subtab.
  4. Click the actions to view their reports.

The report will display a list of subscribers on whom actions were performed and a list of those that were missed out, along with the reason they were skipped.

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